MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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Excellent service, will definitely be staying with Mera Dog food for my puppy’s well-being. She loves her food. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Jenny
August 30, 2022 Best Dog and puppy food out. I used it years ago. I recently got a puppy and now and I going to continue using it again.
My wire-haired terrier loves it. I cant wait for her to try the nature’s effect when she is older.
Would recommend this to anyone who loves animals.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)lionel
November 18, 2021 Our 3-year-old Bouvier was off her food and we tried a number of brands before a friend recommended Mera. We ordered a bag through the super efficient online service, and it arrived rapidly. Since then, her appetite has returned and she has been in really good condition. We are very impressed. Thank you Adrean and the Cape Town team! 
MERA Essential Active Dog Food (12.5kg)Sue Tonin
September 7, 2022 - I changed my 5-year-old Ridgeback over to Mera when we got our new pup who has been on Mera with the breeder. My older dog LOVES Mera and seems to be thriving after almost a month on his new food.
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Theresa Green
November 16, 2023 I have two LARGE Black Russian Terriers. They have always been on Mera products and I changed to the Senior diet about a year ago. For me the proof is in the pudding. Happy and energetic dogs and my vet bills are routine checkups only - Excellent products all round! Thanks. 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Gary
December 21, 2021 Our 10 week old Golden Retriever, Hudson, loves these pellets and cannot get enough of them!
Great service.
ThanksMERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Sheryl
March 9, 2022 - Our Puppy loves this food. Cleans the bowl everytime!
MERA PURE Sensitive Junior Turkey & RiceStephen Wright
April 15, 2024 The service/ delivery is fantastic, order one day delivered early the next.
New Rottie pup simply loves the food, that says it all.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Mike
November 15, 2022 My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.MERA PURE Sensitive Junior Turkey & Rice Dog FoodBlou Leask
August 13, 2024 - Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
Claudine
January 17, 2023 Great value for money, healthy and the dogs love it! We use Essential Active for our 2 pointers and it keeps them in great condition. Ordering system is efficient and reliable. MERA Essential Active Dog Food (12.5kg)Tricia
December 28, 2021 My very fussy old girl only wants to eat these pellets now! She chooses it over her Hill's wet food (stew), whereas before she would refuse to eat pellets. Well she still is quite picky but this food seems to do the trick with her! She really enjoys it!! What I personally love about the pellets, other than the ingredients, is the size of the pellets. They're so teeny tiny and cute, especially for my fussy kid who is sooo selective when it comes to pellet size! I'm also quite pleased that the food contains colostrum which is so important for their joints and immune system!!? Will have to order another bag soon before she goes on a hunger strike because I've run out!! ? 
MERA PURE Sensitive MINI Turkey and Rice Hypoallergenic Adult Dog FoodChavonne
September 9, 2020 - I have been looking for an alternative brand of food for my dog with a very sensitive skin and general allergies. It seems that Mera Sensitive might be the answer. He loves his new food and is doing great. A bonus is that it comes with excellent service!
MERA PURE Sensitive Turkey & Rice Dog FoodNelmarie
July 6, 2024 My dogs really enjoy the food. Great quality. Excellent delivery service! MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Claire Prahm
May 12, 2023 Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great! 
MERA PURE Sensitive Turkey & Rice Dog FoodDenis
November 7, 2023 - I was nervous for our dogs to try a new brand of dog foog but I had little choice as they were not eating their regular food. The MERA Team, more so Adrean, have gone out of their way to help me choose the right food, I've had to change the product without any issues from MERA and welcome their attitide towards helping Customers. Getting free delivery is an added bonus. I would highly recommend this brand and the MERA Team, thank you all!
MERA Essential Reference - Adult Regular Activity Dog Food (12.5kg) - SubscriptionNorman
February 14, 2022 My GSD Catja has been on the food for a month. She loves the food and has stopped itching. Her energy levels are very good on this food. 
MERA Energy - Adult High-Performance Dog Food (12.5kg)Petra
December 16, 2021 I give my boy Mera adult care sport and his condition and health is wonderful. 
MERA Essential Active Adult Dog Food (12.5kg)Rishi
October 21, 2024 - My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie. MERA PURE Sensitive MINI Turkey and Rice Dog Food 4kg
Michelle
November 23, 2023 Quality food you can trust 
MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionPaul
October 15, 2022 In just two weeks I saw the difference. Soft and shiny coats. Now I can keep them in great shape.☺ MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Janita
May 4, 2022
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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