If your dog suffers from itchy skin, a sensitive stomach, or recurring food allergies, MERA PURE Sensitive was developed for exactly that. Every recipe in the range follows a strict Limited Ingredient Diet (LID) philosophy – one source of protein, one source of carbohydrate, and nothing your dog doesn’t need.
Developed by veterinarians and animal nutritionists, and trusted by thousands of dog owners, MERA PURE Sensitive is completely free from wheat and gluten, with all ingredients sourced from the European region where possible. Whether you choose our grain-free potato-based recipes or rice-based range, you’re choosing a single protein dog food that’s as gentle on digestion as it is complete in nutrition.
Both ranges follow the same Limited Ingredient Diet philosophy and avoid the most common allergens. The difference comes down to the carbohydrate source, allowing you to choose based on what suits your dog and your feeding preference.
A complete life-stage range from puppy through to senior, built around single-source turkey protein and easily digestible rice. Suitable for dogs with food sensitivities at any stage of life, and a reliable starting point for owners new to limited ingredient feeding.
For owners who prefer a grain-free feeding approach, or for dogs whose sensitivities extend beyond protein triggers. Built around single-source proteins paired with potato as a gentle, easily digestible alternative carbohydrate.
A complete life-stage range from puppy to senior. Gluten-free, rice-based recipes for dogs with food sensitivities.
For dogs with a specific aversion or sensitivity to grains. Potato-based recipes with premium single-protein sources.
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Dogs with skin-related food sensitivities typically show reduced itching, fewer hot spots, and improved coat condition within 6 to 12 weeks of consistent feeding.
Digestive symptoms tend to improve faster, with most dogs showing more consistent stools, less vomiting, and reduced flatulence within 2 to 4 weeks of switching, provided the transition is done gradually over 7 to 10 days.
If your dog does not experience relief from their allergic reactions or food sensitivities – or simply won’t eat the food – we’ll refund you in full. No questions asked. Terms and conditions apply.
What our customers have to say
My Guide Dog loves her treats and the quality of Mera is beyond exceptional!
Elana
I can highly recommend the product. My Rottweilers are in perfect condition and very healthy thanks to Mera. Great product and great service!
Gerhardt
The only food that works for our border collie and australian shepherd! Keeps their energy going without having to feed more to sustain their activity
Jeanne
Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great!
Denis
My dog loves all the Mera foods 🙂 I especially like this one, as its very crunchy and my dog has to chew the kibble properly. As alwaysm thanks for the great service Greg and Team.
Sharon
I give my boy Mera adult care sport and his condition and health is wonderful.
Rishi
Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. Thanks for amazing service.
Claudine
This is one of three products we use from Mera, we also have one of our babies on the essential range and will give our new baby arriving the 29th of December the puppy food as well. Since we started feeding them Mera we have seen a remarkable improvement in their coats and appetite, and also their waste is alot better to handle. Thank you very much for the great quality food you make.
Philip
Our Swiss White Shepherd puppy has been on Mera dog food since being introduced to solids and in excellent health with a beautiful coat. The ordering and delivery service is exceptionally good.
Howard
My puppy loves this food and we have to stop our older dogs from eating it too so it must smell good to doggies!
Lisa
Bentley struggled to find dog food that he enjoys and is happy to eat until we tried Mera! He loves the food - it works for his specific gut and he is strong and healthy!
Gontse
Never heard of Mera until recommended by JoBurg breeder and Cape Province Dog Club. Our German Shepherd “Magic” arrived early December and am convinced we did the right move and am only using Mera. With previous dogs tried so many different products (even Raw food (to no avail) with allergy prone previous GSH - sadly now gone. From online ordering to delivery to Magic’s condition : a great product. May it continue. 👏👏
Charles Brent
My dog loves this food. He's only been eating it for a month but he seems to really enjoy the different sizes and textures of the pellets. He's also looking really good, coat is shiny and he's in great shape. We will definitely be trying out some of the other Meradog products!
Robyn
We have switched from Hills digestive issues to MERA Sensitive Senior and our dog is doing well.
I have noticed that the amount of times she goes to the toilet has also reduced which is great.
I am so glad we have found this brand.
Our other dog is also doing well on Sensitive Adult. 👏🏻👏🏻
Suada Besic
Our Puppy loves this food. Cleans the bowl everytime!
Stephen Wright
We have a young, very fit and strong bouvier bitch. This food is new to her and she loves it and is thriving on it! I have to say that she demands a little more than the recommended quantity, but then again she is unusually strong and active. She runs a minimum of 6 km per day at speed and usually a good bit more.
Antonio
My puppy loves this food. And yes, pups eat anything, but not only does the puppy love it, but my older dog also tries to eat the pup's food (and that's unusual). And I also have to keep the cat from eating it. So it is well received and obviously really enjoyable. I also use the pellets for treats when going out.
Theresa Green
Have two Goldies who are very active and in great condition. Efficient service from Mera as well
Derek du Plessis
My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie.
Michelle
My dogs really enjoy the food. Great quality. Excellent delivery service!
Claire Prahm
My Golden Retriever loves it. Online delivery system works very well and is fast.
Hennie de VilliersWhat’s the difference between PURE Sensitive Turkey & Rice and Grain-Free?
Turkey & Rice is a rice-based, gluten-free recipe suitable for dogs with most food sensitivities, available for puppies, adults and seniors. Grain-Free is potato-based and designed specifically for dogs whose sensitivities include grains. If your dog tolerates rice, Turkey & Rice is generally the better starting point.
Is MERA PURE Sensitive good for dogs with itchy skin?
Yes. Many food allergies in dogs manifest as skin conditions – itching, redness, and coat problems. Our Herring & Potato recipe is particularly beneficial for skin health, as herring is a natural source of Omega-3 fatty acids, which support healthy skin and coat condition. Thousands of dogs have found relief from itchy skin on MERA PURE Sensitive.
Is MERA PURE Sensitive suitable for puppies?
Yes! MERA PURE Sensitive Turkey & Rice Puppy and Junior variants are developed specifically for puppies with food sensitivities, using turkey as a single lean protein source alongside easily digestible rice. It contains no wheat, no gluten, and no artificial additives.
Is MERA PURE Sensitive suitable for dogs with Leishmaniasis?
MERA PURE Sensitive Turkey & Potato’s limited ingredient recipes may be a suitable option for dogs with Leishmaniasis, depending on the severity and your vet’s recommendations. We always recommend consulting your veterinarian before making changes to a Leishmaniasis dog’s diet.
Does MERA PURE Sensitive contain chicken protein?
No. PURE Sensitive Turkey & Rice uses turkey as its sole animal protein. The Grain-Free range uses alternative single proteins, neither contains chicken protein.
How long does it take to see results on a hypoallergenic diet?
Digestive improvements typically appear within 2 to 4 weeks of consistent feeding. Skin and coat improvements usually take longer, 6 to 12 weeks, and dogs with chronic allergies may need several months.
Can my dog have treats during a hypoallergenic food trial?
Only treats with matching single-protein, limited-ingredient formulations, such as the MERA PURE Sensitive Goody Snacks, which are available in both Turkey & Rice and Turkey & Potato formulations.
