If your dog suffers from itchy skin, a sensitive stomach, or recurring food allergies, MERA PURE Sensitive was developed for exactly that. Every recipe in the range follows a strict Limited Ingredient Diet (LID) philosophy – one source of protein, one source of carbohydrate, and nothing your dog doesn’t need.
Developed by veterinarians and animal nutritionists, and trusted by thousands of dog owners, MERA PURE Sensitive is completely free from wheat and gluten, with all ingredients sourced from the European region where possible. Whether you choose our grain-free potato-based recipes or rice-based range, you’re choosing a single protein dog food that’s as gentle on digestion as it is complete in nutrition.
Both ranges follow the same Limited Ingredient Diet philosophy and avoid the most common allergens. The difference comes down to the carbohydrate source, allowing you to choose based on what suits your dog and your feeding preference.
A complete life-stage range from puppy through to senior, built around single-source turkey protein and easily digestible rice. Suitable for dogs with food sensitivities at any stage of life, and a reliable starting point for owners new to limited ingredient feeding.
For owners who prefer a grain-free feeding approach, or for dogs whose sensitivities extend beyond protein triggers. Built around single-source proteins paired with potato as a gentle, easily digestible alternative carbohydrate.
A complete life-stage range from puppy to senior. Gluten-free, rice-based recipes for dogs with food sensitivities.
For dogs with a specific aversion or sensitivity to grains. Potato-based recipes with premium single-protein sources.
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Dogs with skin-related food sensitivities typically show reduced itching, fewer hot spots, and improved coat condition within 6 to 12 weeks of consistent feeding.
Digestive symptoms tend to improve faster, with most dogs showing more consistent stools, less vomiting, and reduced flatulence within 2 to 4 weeks of switching, provided the transition is done gradually over 7 to 10 days.
If your dog does not experience relief from their allergic reactions or food sensitivities – or simply won’t eat the food – we’ll refund you in full. No questions asked. Terms and conditions apply.
What our customers have to say
We've had our GSD on this for about 2 weeks now and we've seen the difference it's made on him. His scratching and itching has decreased considerably with the Turkey and Rice. We can't wait to try out the Herring and Potato mix.
Thanks Mera.
Essy
My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.
Blou Leask
My puppy loves this food and we have to stop our older dogs from eating it too so it must smell good to doggies!
Lisa
Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order
Sandra
10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!
Karen Lonsdale
My dogs absolutely love the Mera food, I'll never change to any other type of dog food.
And I absolutely love the outstanding service that Greg and his team deliver. Thank you.
Bronwyn
I give my boy Mera adult care sport and his condition and health is wonderful.
Rishi
Have two Goldies who are very active and in great condition. Efficient service from Mera as well
Derek du Plessis
Excellent value for money - we buy Mera Cat Classic for our 5 cats and they're all in great condition. The ordering system is also efficient and reliable.
Tricia
Have had my dogs on Meradog for 3 years now and have never been happier after having tried everything!! Tried the Brocken for the first time and my German Shepherds love it! Keeping my Jack Russels on the soft diner as they prefer the soft smaller pellets. Excellent service from the online order system! Highly recommend this brand of food.
Amanda
I have two LARGE Black Russian Terriers. They have always been on Mera products and I changed to the Senior diet about a year ago. For me the proof is in the pudding. Happy and energetic dogs and my vet bills are routine checkups only - Excellent products all round! Thanks.
Gary
Excellent service, excellent product. !!! Thomas loves his Mera, and his coat is super shiny since he has started on this product. Very impressed!!!
Nathalie
My Golden Retriever has an incredibly sensitive stomach and transitioned to this food with no problems at all. The Mera team were so great in assisting me at every step on switching over. We are very happy and so is my dog!
Samantha
I was nervous for our dogs to try a new brand of dog foog but I had little choice as they were not eating their regular food. The MERA Team, more so Adrean, have gone out of their way to help me choose the right food, I've had to change the product without any issues from MERA and welcome their attitide towards helping Customers. Getting free delivery is an added bonus. I would highly recommend this brand and the MERA Team, thank you all!
Norman
I can highly recommend the product. My Rottweilers are in perfect condition and very healthy thanks to Mera. Great product and great service!
Gerhardt
Our 3-year-old Bouvier was off her food and we tried a number of brands before a friend recommended Mera. We ordered a bag through the super efficient online service, and it arrived rapidly. Since then, her appetite has returned and she has been in really good condition. We are very impressed. Thank you Adrean and the Cape Town team!
Sue Tonin
It's one of the best foods we have been on!! After having struggled with some of the "high-quality" dog food brands on the market we made the switch to Mera and have not looked back!!!
Great value for money and a great product. My dogs health has never been better
Sergio
My Guide Dog loves her treats and the quality of Mera is beyond exceptional!
Elana
My dog loves this food. He's only been eating it for a month but he seems to really enjoy the different sizes and textures of the pellets. He's also looking really good, coat is shiny and he's in great shape. We will definitely be trying out some of the other Meradog products!
Robyn
Delicious for my doggies, they love love love it! An absolute MUST in every doggy home.
Upasya
Great service and our two puppies love the food!
ColinWhat’s the difference between PURE Sensitive Turkey & Rice and Grain-Free?
Turkey & Rice is a rice-based, gluten-free recipe suitable for dogs with most food sensitivities, available for puppies, adults and seniors. Grain-Free is potato-based and designed specifically for dogs whose sensitivities include grains. If your dog tolerates rice, Turkey & Rice is generally the better starting point.
Is MERA PURE Sensitive good for dogs with itchy skin?
Yes. Many food allergies in dogs manifest as skin conditions – itching, redness, and coat problems. Our Herring & Potato recipe is particularly beneficial for skin health, as herring is a natural source of Omega-3 fatty acids, which support healthy skin and coat condition. Thousands of dogs have found relief from itchy skin on MERA PURE Sensitive.
Is MERA PURE Sensitive suitable for puppies?
Yes! MERA PURE Sensitive Turkey & Rice Puppy and Junior variants are developed specifically for puppies with food sensitivities, using turkey as a single lean protein source alongside easily digestible rice. It contains no wheat, no gluten, and no artificial additives.
Is MERA PURE Sensitive suitable for dogs with Leishmaniasis?
MERA PURE Sensitive Turkey & Potato’s limited ingredient recipes may be a suitable option for dogs with Leishmaniasis, depending on the severity and your vet’s recommendations. We always recommend consulting your veterinarian before making changes to a Leishmaniasis dog’s diet.
Does MERA PURE Sensitive contain chicken protein?
No. PURE Sensitive Turkey & Rice uses turkey as its sole animal protein. The Grain-Free range uses alternative single proteins, neither contains chicken protein.
How long does it take to see results on a hypoallergenic diet?
Digestive improvements typically appear within 2 to 4 weeks of consistent feeding. Skin and coat improvements usually take longer, 6 to 12 weeks, and dogs with chronic allergies may need several months.
Can my dog have treats during a hypoallergenic food trial?
Only treats with matching single-protein, limited-ingredient formulations, such as the MERA PURE Sensitive Goody Snacks, which are available in both Turkey & Rice and Turkey & Potato formulations.
