If your dog suffers from itchy skin, a sensitive stomach, or recurring food allergies, MERA PURE Sensitive was developed for exactly that. Every recipe in the range follows a strict Limited Ingredient Diet (LID) philosophy – one source of protein, one source of carbohydrate, and nothing your dog doesn’t need.
Developed by veterinarians and animal nutritionists, and trusted by thousands of dog owners, MERA PURE Sensitive is completely free from wheat and gluten, with all ingredients sourced from the European region where possible. Whether you choose our grain-free potato-based recipes or rice-based range, you’re choosing a single protein dog food that’s as gentle on digestion as it is complete in nutrition.
Both ranges follow the same Limited Ingredient Diet philosophy and avoid the most common allergens. The difference comes down to the carbohydrate source, allowing you to choose based on what suits your dog and your feeding preference.
A complete life-stage range from puppy through to senior, built around single-source turkey protein and easily digestible rice. Suitable for dogs with food sensitivities at any stage of life, and a reliable starting point for owners new to limited ingredient feeding.
For owners who prefer a grain-free feeding approach, or for dogs whose sensitivities extend beyond protein triggers. Built around single-source proteins paired with potato as a gentle, easily digestible alternative carbohydrate.
A complete life-stage range from puppy to senior. Gluten-free, rice-based recipes for dogs with food sensitivities.
For dogs with a specific aversion or sensitivity to grains. Potato-based recipes with premium single-protein sources.
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Dogs with skin-related food sensitivities typically show reduced itching, fewer hot spots, and improved coat condition within 6 to 12 weeks of consistent feeding.
Digestive symptoms tend to improve faster, with most dogs showing more consistent stools, less vomiting, and reduced flatulence within 2 to 4 weeks of switching, provided the transition is done gradually over 7 to 10 days.
If your dog does not experience relief from their allergic reactions or food sensitivities – or simply won’t eat the food – we’ll refund you in full. No questions asked. Terms and conditions apply.
What our customers have to say
We have been very happy with MERA Exklusiv Active dog food. Since using it, our dog has shown good energy levels and looks healthy, strong and well-conditioned. Her coat looks healthy and shiny, and she seems active, happy and full of vitality. Overall, we are very pleased with the quality of this food. It was recommended by the breeder who is very passionate about her dogs and their condition.
Coenie Pretorius
I have a wired hair terrier and I first thought the pellets are going to be too big for her, but they are a good size and she is loving the herring!!
Still just in the process of slowly phasing out the old food still but glad I made the switch.
🙂
lionel Olsen
We're a month on the new food, and we can see a difference - less scratching and our puppy just smells better. Will definitely carry on using Mera Sensitive.
David K
One of my dogs suffers from severe allergies and reacts to almost everything, but this food is an absolute game-changer. Both of my dogs took to it with the very first bowl, and it contains none of his triggers. It is a massive relief to find a clean, safe kibble that keeps his allergy flare-ups at bay.
Adam Dabrowski
Changed from Hills metabolic mobility & both my senior golden retrievers look much better & seem to be enjoying this food
Marcelle Lambton-Carr
We have switched from Hills digestive issues to MERA Sensitive Senior and our dog is doing well.
I have noticed that the amount of times she goes to the toilet has also reduced which is great.
I am so glad we have found this brand.
Our other dog is also doing well on Sensitive Adult. 👏🏻👏🏻
Suada Besic
We've had our GSD on this for about 2 weeks now and we've seen the difference it's made on him. His scratching and itching has decreased considerably with the Turkey and Rice. We can't wait to try out the Herring and Potato mix.
Thanks Mera.
Essy
My GSD absolutely loves them and we love that it doesn't give him the itch and scratchy feeling.
essygopal
The only food that works for our border collie and australian shepherd! Keeps their energy going without having to feed more to sustain their activity
Jeanne
My dogs absolutely love MERA CARE Sport Chicken dog food, and it provides all the essential nutrients they need, including joint and cartilage support. The ordering process was seamless, and I was impressed by how quickly the delivery arrived. I would highly recommend MERA dog food!
charlottev345
I have tried so many brands of dog food for my Golden retriever, but he had constant problems with his gut till i started ordering Mera Sensitive Junior Turkey & Rice Dog Food. He has been on it for a couple of months already and i can honestly say it's the best dog food on the market as most Goldens have allergies for chicken. Happy to find Turkey in SA.
Tanya Vaughan
My Golden Retriever loves it. Online delivery system works very well and is fast.
Hennie de Villiers
My dogs just love their Mera treats. I give this to my dog that is prone to allergies, and I know that this Mera treat won't cause her to itch. Thanks for a great product
Sue-Anne
My Guide Dog loves her treats and the quality of Mera is beyond exceptional!
Elana
I give my boy Mera adult care sport and his condition and health is wonderful.
Rishi
Excellent service. Customer service and delivery is brilliant. Easy to order, delivered right to my door. My puppy loves this food. Will stay with Mera- he obviously enjoys it.
kantoor
Mera is amazing - I moved my cats over onto it during lockdown when the other science diets became too expensive and they are all thriving. Very well price excellent quality food - my cats coats, health and general wellbeing is the best it's ever been. Thank you on behalf of me and my fur family for keeping everyone so healthy, happy and well 🐾
Blou Leask
My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.
Blou Leask
My puppy loves this food. I think that If she could open the food holder she would finish it off.
Even the 13 year old yorkie begs for it. And she’s a fussy eater.
Elsie
I have been looking for an alternative brand of food for my dog with a very sensitive skin and general allergies. It seems that Mera Sensitive might be the answer. He loves his new food and is doing great. A bonus is that it comes with excellent service!
Nelmarie
Our Puppy loves this food. Cleans the bowl everytime!
Stephen Wright
My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie.
Michelle
My puppy loves this food. And yes, pups eat anything, but not only does the puppy love it, but my older dog also tries to eat the pup's food (and that's unusual). And I also have to keep the cat from eating it. So it is well received and obviously really enjoyable. I also use the pellets for treats when going out.
Theresa Green
My 5-year-old and pup both love this treat.
Theresa Green
I changed my 5-year-old Ridgeback over to Mera when we got our new pup who has been on Mera with the breeder. My older dog LOVES Mera and seems to be thriving after almost a month on his new food.
Theresa Green
Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great!
Denis
It's one of the best foods we have been on!! After having struggled with some of the "high-quality" dog food brands on the market we made the switch to Mera and have not looked back!!!
Great value for money and a great product. My dogs health has never been better
SergioWhat’s the difference between PURE Sensitive Turkey & Rice and Grain-Free?
Turkey & Rice is a rice-based, gluten-free recipe suitable for dogs with most food sensitivities, available for puppies, adults and seniors. Grain-Free is potato-based and designed specifically for dogs whose sensitivities include grains. If your dog tolerates rice, Turkey & Rice is generally the better starting point.
Is MERA PURE Sensitive good for dogs with itchy skin?
Yes. Many food allergies in dogs manifest as skin conditions – itching, redness, and coat problems. Our Herring & Potato recipe is particularly beneficial for skin health, as herring is a natural source of Omega-3 fatty acids, which support healthy skin and coat condition. Thousands of dogs have found relief from itchy skin on MERA PURE Sensitive.
Is MERA PURE Sensitive suitable for puppies?
Yes! MERA PURE Sensitive Turkey & Rice Puppy and Junior variants are developed specifically for puppies with food sensitivities, using turkey as a single lean protein source alongside easily digestible rice. It contains no wheat, no gluten, and no artificial additives.
Is MERA PURE Sensitive suitable for dogs with Leishmaniasis?
MERA PURE Sensitive Turkey & Potato’s limited ingredient recipes may be a suitable option for dogs with Leishmaniasis, depending on the severity and your vet’s recommendations. We always recommend consulting your veterinarian before making changes to a Leishmaniasis dog’s diet.
Does MERA PURE Sensitive contain chicken protein?
No. PURE Sensitive Turkey & Rice uses turkey as its sole animal protein. The Grain-Free range uses alternative single proteins, neither contains chicken protein.
How long does it take to see results on a hypoallergenic diet?
Digestive improvements typically appear within 2 to 4 weeks of consistent feeding. Skin and coat improvements usually take longer, 6 to 12 weeks, and dogs with chronic allergies may need several months.
Can my dog have treats during a hypoallergenic food trial?
Only treats with matching single-protein, limited-ingredient formulations, such as the MERA PURE Sensitive Goody Snacks, which are available in both Turkey & Rice and Turkey & Potato formulations.
