MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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My Golden Retriever loves it. Online delivery system works very well and is fast. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Hennie de Villiers
February 19, 2026 Have had my dogs on Meradog for 3 years now and have never been happier after having tried everything!! Tried the Brocken for the first time and my German Shepherds love it! Keeping my Jack Russels on the soft diner as they prefer the soft smaller pellets. Excellent service from the online order system! Highly recommend this brand of food. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Amanda
August 1, 2016 I moved my 3 minitiature German Schnauzers from Royal Canin gastrointestinal prescription food to Mera Dog PURE sensitive turkey & Rice food and they doing very well on it. All 3 my dogs have very sensitive tummies and colons. They are doing very well on the Mera dog PURE Sensitive turkey & Rice so I'm very happy. Good quality food for an affordable price. 👌 
MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionLynette Swart
July 25, 2022 - Mini Poodle loves the MERA PURE Sensitive Turkey & Rice, Goes further than the Hills in our opinion too!
MERA PURE Sensitive Turkey & Rice Dog FoodChris
February 13, 2023 Great value for money, healthy and the dogs love it! We use Essential Active for our 2 pointers and it keeps them in great condition. Ordering system is efficient and reliable. 
MERA Essential Active Dog Food (12.5kg)Tricia
December 28, 2021 I changed my 5-year-old Ridgeback over to Mera when we got our new pup who has been on Mera with the breeder. My older dog LOVES Mera and seems to be thriving after almost a month on his new food. 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Theresa Green
November 16, 2023 - My dogs just love their Mera treats. I give this to my dog that is prone to allergies, and I know that this Mera treat won't cause her to itch. Thanks for a great product
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gSue-Anne
June 17, 2025 Excellent service, excellent product. !!! Thomas loves his Mera, and his coat is super shiny since he has started on this product. Very impressed!!! 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg) - SubscriptionNathalie
May 9, 2022 Our Swiss White Shepherd puppy has been on Mera dog food since being introduced to solids and in excellent health with a beautiful coat. The ordering and delivery service is exceptionally good. 
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Howard
January 24, 2022 - Our 10 week old Golden Retriever, Hudson, loves these pellets and cannot get enough of them!
Great service.
Thanks
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Sheryl
March 9, 2022 Highly recommend 👌
We had to change from the essential range to sensitive range due to her allergies. We have been super happy with this food. Our German Shepard is happy and healthy. 🦴
Ontop of that the service and delivery is top notch 💫MERA PURE Sensitive Turkey & Rice Dog FoodJanine
October 24, 2021 Delicious for my doggies, they love love love it! An absolute MUST in every doggy home. 
MERA PURE Goody Snacks - Turkey & Rice Treats 600gUpasya
July 29, 2022 - Quality food you can trust MERA PURE Sensitive Turkey & Rice Dog Food - Subscription
Paul
October 15, 2022 My 14 week old golden retriever puppy absolutely loves his food. He is growing at a very good and healthy rate - we're very happy with this food. Poops are generally healthy and easy to clean up. Good follow up service from Mera too. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Simone
October 3, 2022 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Claudine
January 17, 2023 - I have two LARGE Black Russian Terriers. They have always been on Mera products and I changed to the Senior diet about a year ago. For me the proof is in the pudding. Happy and energetic dogs and my vet bills are routine checkups only - Excellent products all round! Thanks.
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Gary
December 21, 2021 Having started on the MERA puppy food (Junior 1 and Junior 2), my 3 now adult dogs are all on MERA Agility and have absolutely thrived from day 1. I wanted a good quality, wheat-free diet and I was very particular in researching and choosing MERA, as all my pups came from very compromised circumstances and 2 were chronically under-nourished. I chose Agility for their adult feed, as their lifestyle is extremely active as they go about living their best lives with us, here on the farm. Everybody always remarks about their physical well-being and shiny coats. I am very happy with my MERA choice. 
MERA Agility - Adult Increased Activity Dog Food (12.5kg)Dale
April 22, 2020 Bentley struggled to find dog food that he enjoys and is happy to eat until we tried Mera! He loves the food - it works for his specific gut and he is strong and healthy! MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Gontse
February 1, 2022 - Best Dog and puppy food out. I used it years ago. I recently got a puppy and now and I going to continue using it again.
My wire-haired terrier loves it. I cant wait for her to try the nature’s effect when she is older.
Would recommend this to anyone who loves animals.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)lionel
November 18, 2021 Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order MERA PURE Sensitive Turkey & Rice Dog FoodSandra
November 6, 2021 10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg) - SubscriptionKaren Lonsdale
December 30, 2022
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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