MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
GRAIN-FREE | TREATS | SINGLE PROTEIN
PURE Sensitive Turkey & Potato Goody Snacks
MERA PURE Turkey & Potato Goody Snacks are a grain-free, limited ingredient treat built around a single animal protein and a single carbohydrate source, so rewarding your dog never means undoing their diet.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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I have tried so many brands of dog food for my Golden retriever, but he had constant problems with his gut till i started ordering Mera Sensitive Junior Turkey & Rice Dog Food. He has been on it for a couple of months already and i can honestly say it's the best dog food on the market as most Goldens have allergies for chicken. Happy to find Turkey in SA. 
MERA PURE Sensitive Turkey & Rice JuniorTanya Vaughan
March 17, 2026 My Golden Retriever has an incredibly sensitive stomach and transitioned to this food with no problems at all. The Mera team were so great in assisting me at every step on switching over. We are very happy and so is my dog! 
MERA PURE Sensitive Turkey & Rice Dog FoodSamantha
April 13, 2022 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Claudine
January 17, 2023 - Delicious for my doggies, they love love love it! An absolute MUST in every doggy home.
MERA PURE Goody Snacks - Turkey & Rice Treats 600gUpasya
July 29, 2022 Our 3-year-old Bouvier was off her food and we tried a number of brands before a friend recommended Mera. We ordered a bag through the super efficient online service, and it arrived rapidly. Since then, her appetite has returned and she has been in really good condition. We are very impressed. Thank you Adrean and the Cape Town team! 
MERA Essential Active Dog Food (12.5kg)Sue Tonin
September 7, 2022 Our old doggies immediately loved their new food. Delivery efficient and good service! 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Sandra
November 6, 2021 - My puppy loves this food. I think that If she could open the food holder she would finish it off.
Even the 13 year old yorkie begs for it. And she’s a fussy eater.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Elsie
August 2, 2024 My dogs absolutely love MERA CARE Sport Chicken dog food, and it provides all the essential nutrients they need, including joint and cartilage support. The ordering process was seamless, and I was impressed by how quickly the delivery arrived. I would highly recommend MERA dog food! 
MERA CARE Sport Chicken Dog Food 10kgcharlottev345
March 25, 2026 10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg) - SubscriptionKaren Lonsdale
December 30, 2022 -
Fantastic food! My dog stopped scratching significantly since switching over to Mera! 4 stars just because I wish the protein content was a bit higher but other than that, my dogs are happy so I'm happy! MERA PURE Sensitive Turkey & Rice Dog Food - Subscription
July 29, 2022 My GSD Catja has been on the food for a month. She loves the food and has stopped itching. Her energy levels are very good on this food. 
MERA Energy - Adult High-Performance Dog Food (12.5kg)Petra
December 16, 2021 Our Puppy loves this food. Cleans the bowl everytime! MERA PURE Sensitive Junior Turkey & RiceStephen Wright
April 15, 2024 - We've had our GSD on this for about 2 weeks now and we've seen the difference it's made on him. His scratching and itching has decreased considerably with the Turkey and Rice. We can't wait to try out the Herring and Potato mix.
Thanks Mera.
MERA PURE Sensitive Turkey & Rice AdultEssy
April 2, 2026 My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.MERA PURE Sensitive Junior Turkey & Rice Dog FoodBlou Leask
August 13, 2024 Highly recommend 👌
We had to change from the essential range to sensitive range due to her allergies. We have been super happy with this food. Our German Shepard is happy and healthy. 🦴
Ontop of that the service and delivery is top notch 💫MERA PURE Sensitive Turkey & Rice Dog FoodJanine
October 24, 2021 - Have two Goldies who are very active and in great condition. Efficient service from Mera as well MERA Essential Active Dog Food (12.5kg)
Derek du Plessis
September 2, 2022 My golden retriever puppy absolutely loves his food. He is growing at a very good and healthy rate - we're very happy with this food. Poops are generally healthy and easy to clean up. Good follow up service from Mera too. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Simone
October 3, 2022 In just two weeks I saw the difference. Soft and shiny coats. Now I can keep them in great shape.☺ 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Janita
May 4, 2022 - Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order MERA PURE Sensitive Turkey & Rice Dog Food
November 6, 2021 I was nervous for our dogs to try a new brand of dog foog but I had little choice as they were not eating their regular food. The MERA Team, more so Adrean, have gone out of their way to help me choose the right food, I've had to change the product without any issues from MERA and welcome their attitide towards helping Customers. Getting free delivery is an added bonus. I would highly recommend this brand and the MERA Team, thank you all! 
MERA Essential Reference - Adult Regular Activity Dog Food (12.5kg) - SubscriptionNorman
February 14, 2022 Quality food you can trust MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionPaul
October 15, 2022
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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