MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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Delicious for my doggies, they love love love it! An absolute MUST in every doggy home. 
MERA PURE Goody Snacks - Turkey & Rice Treats 600gUpasya
July 29, 2022 I moved my 3 minitiature German Schnauzers from Royal Canin gastrointestinal prescription food to Mera Dog PURE sensitive turkey & Rice food and they doing very well on it. All 3 my dogs have very sensitive tummies and colons. They are doing very well on the Mera dog PURE Sensitive turkey & Rice so I'm very happy. Good quality food for an affordable price. 👌 
MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionLynette Swart
July 25, 2022 I have two LARGE Black Russian Terriers. They have always been on Mera products and I changed to the Senior diet about a year ago. For me the proof is in the pudding. Happy and energetic dogs and my vet bills are routine checkups only - Excellent products all round! Thanks. 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Gary
December 21, 2021 - My Rottweiler puppy loves her Mera Essential! She is full of energy and her coat is so shiny and health.
Mera's delivery services are excellent. We live in a rural area and always received our order the next day. Really recommended for your growing fur baby.
Thank you Mera for your excellent services.
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Morné
February 4, 2022 My 5-year-old and pup both love this treat. 
MERA PURE Goody Snacks - Turkey & Rice Treats 600gTheresa Green
November 16, 2023 - My dogs absolutely love the Mera food, I'll never change to any other type of dog food.
And I absolutely love the outstanding service that Greg and his team deliver. Thank you.
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Bronwyn
December 6, 2021 Have had my dogs on Meradog for 3 years now and have never been happier after having tried everything!! Tried the Brocken for the first time and my German Shepherds love it! Keeping my Jack Russels on the soft diner as they prefer the soft smaller pellets. Excellent service from the online order system! Highly recommend this brand of food. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Amanda
August 1, 2016 10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg) - SubscriptionKaren Lonsdale
December 30, 2022 - We have a young, very fit and strong bouvier bitch. This food is new to her and she loves it and is thriving on it! I have to say that she demands a little more than the recommended quantity, but then again she is unusually strong and active. She runs a minimum of 6 km per day at speed and usually a good bit more.
MERA Essential Active Dog Food (12.5kg) - SubscriptionAntonio
October 10, 2022 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Claudine
January 17, 2023 My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie. 
MERA PURE Sensitive MINI Turkey and Rice Dog Food 4kgMichelle
November 23, 2023 - My dogs loved it and it was easy to chew with old Basset teeth. MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)
Annemarie
August 2, 2016 My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.
MERA PURE Sensitive Junior Turkey & Rice Dog FoodBlou Leask
August 13, 2024 Have two Goldies who are very active and in great condition. Efficient service from Mera as well MERA Essential Active Dog Food (12.5kg)Derek du Plessis
September 2, 2022 - 10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg) - Subscription
December 30, 2022 My dogs really enjoy the food. Great quality. Excellent delivery service! MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Claire Prahm
May 12, 2023 Highly recommend 👌
We had to change from the essential range to sensitive range due to her allergies. We have been super happy with this food. Our German Shepard is happy and healthy. 🦴
Ontop of that the service and delivery is top notch 💫MERA PURE Sensitive Turkey & Rice Dog FoodJanine
October 24, 2021 - Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great!
MERA PURE Sensitive Turkey & Rice Dog FoodDenis
November 7, 2023 Both my dogs LOVE this food. Shiny coats, excited for meals. 
MERA Nature's Effect Duck - Grain Free Dog Food (10kg)Chris
March 23, 2022 Excellent service. Customer service and delivery is brilliant. Easy to order, delivered right to my door. My puppy loves this food. Will stay with Mera- he obviously enjoys it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)kantoor
August 14, 2024
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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