MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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Never heard of Mera until recommended by JoBurg breeder and Cape Province Dog Club. Our German Shepherd “Magic” arrived early December and am convinced we did the right move and am only using Mera. With previous dogs tried so many different products (even Raw food (to no avail) with allergy prone previous GSH - sadly now gone. From online ordering to delivery to Magic’s condition : a great product. May it continue. 👏👏 
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Charles Brent
February 21, 2022 My dogs loved it and it was easy to chew with old Basset teeth. 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Annemarie
August 2, 2016 The service/ delivery is fantastic, order one day delivered early the next.
New Rottie pup simply loves the food, that says it all.
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Mike
November 15, 2022 - My Rottweiler puppy loves her Mera Essential! She is full of energy and her coat is so shiny and health.
Mera's delivery services are excellent. We live in a rural area and always received our order the next day. Really recommended for your growing fur baby.
Thank you Mera for your excellent services.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Morné
February 4, 2022 I changed my 5-year-old Ridgeback over to Mera when we got our new pup who has been on Mera with the breeder. My older dog LOVES Mera and seems to be thriving after almost a month on his new food. 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Theresa Green
November 16, 2023 Our Swiss White Shepherd puppy has been on Mera dog food since being introduced to solids and in excellent health with a beautiful coat. The ordering and delivery service is exceptionally good. MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Howard
January 24, 2022 - 10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg) - SubscriptionKaren Lonsdale
December 30, 2022 I was nervous for our dogs to try a new brand of dog foog but I had little choice as they were not eating their regular food. The MERA Team, more so Adrean, have gone out of their way to help me choose the right food, I've had to change the product without any issues from MERA and welcome their attitide towards helping Customers. Getting free delivery is an added bonus. I would highly recommend this brand and the MERA Team, thank you all! 
MERA Essential Reference - Adult Regular Activity Dog Food (12.5kg) - SubscriptionNorman
February 14, 2022 My dog loves all the Mera foods 🙂 I especially like this one, as its very crunchy and my dog has to chew the kibble properly. As alwaysm thanks for the great service Greg and Team. 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Sharon
January 23, 2022 - I can highly recommend the product. My Rottweilers are in perfect condition and very healthy thanks to Mera. Great product and great service! MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)
Gerhardt
November 4, 2021 Excellent service, excellent product. !!! Thomas loves his Mera, and his coat is super shiny since he has started on this product. Very impressed!!! MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg) - SubscriptionNathalie
May 9, 2022 Mini Poodle loves the MERA PURE Sensitive Turkey & Rice, Goes further than the Hills in our opinion too! 
MERA PURE Sensitive Turkey & Rice Dog FoodChris
February 13, 2023 - Having started on the MERA puppy food (Junior 1 and Junior 2), my 3 now adult dogs are all on MERA Agility and have absolutely thrived from day 1. I wanted a good quality, wheat-free diet and I was very particular in researching and choosing MERA, as all my pups came from very compromised circumstances and 2 were chronically under-nourished. I chose Agility for their adult feed, as their lifestyle is extremely active as they go about living their best lives with us, here on the farm. Everybody always remarks about their physical well-being and shiny coats. I am very happy with my MERA choice.
MERA Agility - Adult Increased Activity Dog Food (12.5kg)Dale
April 22, 2020 My dogs really enjoy the food. Great quality. Excellent delivery service! MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Claire Prahm
May 12, 2023 Service is fantastic! Delivered straight to my door. Most importantly, our Molly, a beautiful golden retriever is thriving on it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Valerie
November 18, 2021 -
My GSD absolutely loves them and we love that it doesn't give him the itch and scratchy feeling. 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gessygopal
April 2, 2026 My dogs just love their Mera treats. I give this to my dog that is prone to allergies, and I know that this Mera treat won't cause her to itch. Thanks for a great product MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gSue-Anne
June 17, 2025 It's one of the best foods we have been on!! After having struggled with some of the "high-quality" dog food brands on the market we made the switch to Mera and have not looked back!!!
Great value for money and a great product. My dogs health has never been betterMERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Sergio
October 2, 2023 - My Rottweiler puppy was brought up on Mera by her breeder and I have kept her on Mera food. She has a gorgeous shiny coat and is growing perfectly MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)
janepaterson
September 19, 2022 A great balance for our 11 year old pittie, who's got skin allergies and is overweight...nowhere could we find a decent food, but Meradog has covered all facets MERA Essential Light - Adult Light Diet Dog Food (12.5kg)David
May 8, 2023 Service is fantasic - delivered straight to my door. Most importantly, our Molly, a beautiful golden retriever is thriving on it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
November 18, 2021
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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BACK TO RANGE OVERVIEW
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