MERA PURE Sensitive | Rice-based Range
MERA PURE Sensitive Turkey & Rice Dog Food
For dogs with food sensitivities, allergies, or intolerances – particularly those who react to common proteins like chicken or beef – MERA PURE Sensitive Turkey & Rice offers a clean, limited ingredient diet built around a single lean protein and easily digestible rice. No wheat. No gluten. No unnecessary additives. Just what your dog needs, and nothing they don’t.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY RICE?
Gentle, digestible carbohydrate for sensitive stomachs
Rice is one of the most easily digested carbohydrates available in dog nutrition. Free from wheat and gluten, it provides steady energy without the digestive burden that grains like wheat or corn can cause in sensitive dogs.
THE TURKEY & RICE RANGE
PUPPY
PURE Sensitive Turkey & Rice Puppy
Formulated for growing puppies with food sensitivities. Supports healthy development with a single lean protein and easily digestible rice from the very start.
JUNIOR (LARGE BREED DOGS)
PURE Sensitive Turkey & Rice Junior
Bridges the gap between puppy and adult nutrition in large breed dogs. Supports continued development in young dogs while maintaining the gentle, hypoallergenic formula.
ADULT
PURE Sensitive Turkey & Rice Adult
A balanced, complete daily diet for adult dogs with food allergies or sensitivities – lean turkey protein, rice, and nothing else unnecessary.
SENIOR
PURE Sensitive Turkey & Rice Senior
Lower in energy density with joint-supportive nutrients, while maintaining the same hypoallergenic, single-protein LID formula your dog has trusted for years.
MINI
PURE Sensitive Turkey & Rice Mini
The same trusted formula in a smaller kibble size – developed for small and toy breeds with sensitive digestion who need appropriately sized bites and adjusted portion guidance.
TREATS
PURE Sensitive Goody Snacks
Treats that won’t undo your dog’s diet. Developed with the same limited ingredient philosophy – so you can reward your dog without risking an allergic reaction between meals.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
LEAN AND HIGHLY DIGESTABLE
Turkey is naturally lower in fat than red meat proteins, making it gentle on the digestive system – ideal for dogs with a sensitive stomach or a history of digestive upset.
ONE PROTEIN. ONE CARBOHYDRATE
Every recipe follows our L.I.D. (Limited Ingredient Diet) philosophy – minimising the number of ingredients that could trigger a reaction in dogs with known or suspected food allergies.
ALL LIFE STAGES
From the best puppy food for sensitive stomachs to senior support – your dog can stay on the same trusted protein source from their first meal to their last.
Reviews
What our customers have to say
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My puppy loves this food. I think that If she could open the food holder she would finish it off.
Even the 13 year old yorkie begs for it. And she’s a fussy eater.
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Elsie
August 2, 2024 I moved my 3 minitiature German Schnauzers from Royal Canin gastrointestinal prescription food to Mera Dog PURE sensitive turkey & Rice food and they doing very well on it. All 3 my dogs have very sensitive tummies and colons. They are doing very well on the Mera dog PURE Sensitive turkey & Rice so I'm very happy. Good quality food for an affordable price. 👌 
MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionLynette Swart
July 25, 2022 My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie. 
MERA PURE Sensitive MINI Turkey and Rice Dog Food 4kgMichelle
November 23, 2023 - Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great!
MERA PURE Sensitive Turkey & Rice Dog FoodDenis
November 7, 2023 Have two Goldies who are very active and in great condition. Efficient service from Mera as well 
MERA Essential Active Dog Food (12.5kg)Derek du Plessis
September 2, 2022 This is one of three products we use from Mera, we also have one of our babies on the sensitive and will give our new baby arriving the 29th of December the puppy food as well. Since we started feeding them Mera we have seen a remarkable improvement in their coats and appetite, and also their waste is alot better to handle. Thank you very much for they great quality food you make. MERA Essential Active Dog Food (12.5kg)Philip
December 8, 2021 - Excellent service. Customer service and delivery is brilliant. Easy to order, delivered right to my door. My puppy loves this food. Will stay with Mera- he obviously enjoys it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
kantoor
August 14, 2024 Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order MERA PURE Sensitive Turkey & Rice Dog FoodSandra
November 6, 2021 Our Swiss White Shepherd puppy has been on Mera dog food since being introduced to solids and in excellent health with a beautiful coat. The ordering and delivery service is exceptionally good. 
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Howard
January 24, 2022 - Excellent value for money - we buy Mera Cat Classic for our 5 cats and they're all in great condition. The ordering system is also efficient and reliable.
MERA Cat Classic - Adult and SeniorTricia
December 28, 2021 My Guide Dog loves her treats and the quality of Mera is beyond exceptional! 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gElana
February 4, 2025 I was nervous for our dogs to try a new brand of dog foog but I had little choice as they were not eating their regular food. The MERA Team, more so Adrean, have gone out of their way to help me choose the right food, I've had to change the product without any issues from MERA and welcome their attitide towards helping Customers. Getting free delivery is an added bonus. I would highly recommend this brand and the MERA Team, thank you all! 
MERA Essential Reference - Adult Regular Activity Dog Food (12.5kg) - SubscriptionNorman
February 14, 2022 - Excellent service, excellent product. !!! Thomas loves his Mera, and his coat is super shiny since he has started on this product. Very impressed!!!
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg) - SubscriptionNathalie
May 9, 2022 My dog loves all the Mera foods 🙂 I especially like this one, as its very crunchy and my dog has to chew the kibble properly. As alwaysm thanks for the great service Greg and Team. MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Sharon
January 23, 2022 In just two weeks I saw the difference. Soft and shiny coats. Now I can keep them in great shape.☺ 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Janita
May 4, 2022 - My puppy loves this food. And yes, pups eat anything, but not only does the puppy love it, but my older dog also tries to eat the pup's food (and that's unusual). And I also have to keep the cat from eating it. So it is well received and obviously really enjoyable. I also use the pellets for treats when going out. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
Theresa Green
November 16, 2023 Great product! I have two female Labradors on this food and both coats are shiny and their weight is well maintained. MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Kendall
October 27, 2019 Changed from Hills metabolic mobility & both my senior golden retrievers look much better & seem to be enjoying this food 
MERA PURE Sensitive Turkey & Rice SeniorMarcelle Lambton-Carr
June 28, 2026 - My very fussy old girl only wants to eat these pellets now! She chooses it over her Hill's wet food (stew), whereas before she would refuse to eat pellets. Well she still is quite picky but this food seems to do the trick with her! She really enjoys it!! What I personally love about the pellets, other than the ingredients, is the size of the pellets. They're so teeny tiny and cute, especially for my fussy kid who is sooo selective when it comes to pellet size! I'm also quite pleased that the food contains colostrum which is so important for their joints and immune system!!? Will have to order another bag soon before she goes on a hunger strike because I've run out!! ? MERA PURE Sensitive MINI Turkey and Rice Hypoallergenic Adult Dog Food
Chavonne
September 9, 2020 My dogs loved it and it was easy to chew with old Basset teeth. 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Annemarie
August 2, 2016 My 5-year-old and pup both love this treat. MERA PURE Goody Snacks - Turkey & Rice Treats 600g
November 16, 2023
FREQUENTLY ASKED QUESTIONS (FAQ’S)
Is MERA PURE Sensitive Turkey & Rice suitable for dogs with chicken allergies?
Yes. The Turkey & Rice range contains no chicken protein and the poultry fat has been purified – meaning the dogs immune system does not recognise it as chicken. Turkey is widely recommended as a novel protein for dogs suspected of having a chicken allergy, as most dogs have not been previously exposed to it – significantly reducing the likelihood of a reaction.
What is the best hypoallergenic puppy food for a dog with a sensitive stomach?
The PURE Sensitive Turkey & Rice Puppy recipe is developed specifically for puppies showing signs of food sensitivity. It uses turkey as a single lean protein with easily digestible rice – no wheat, no gluten, no artificial additives. It’s one of the few hypoallergenic puppy foods available in South Africa with a full limited ingredient diet formulation.
Can my dog eat MERA PURE Sensitive treats alongside the main food?
Yes – the PURE Sensitive Goody Snacks are formulated with the same limited ingredient philosophy as the main range. Giving your dog treats that don’t align with their elimination diet can undermine the entire dietary protocol, so using snacks from the same LID range is strongly recommended.
Is rice safe for dogs with sensitive stomachs?
Yes. Rice is one of the most easily tolerated carbohydrates in canine nutrition. It is naturally free from gluten and wheat, and is routinely recommended by veterinarians for dogs with digestive sensitivities or those recovering from gastrointestinal upset. If your dog has a specific grain sensitivity – rather than just a wheat or gluten intolerance – see our grain-free range.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
GRAIN FREE RANGE
Turkey & Potato and Herring & Potato – for dogs with a specific aversion to all grains.
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