Quality
As a family-run company since 1949, we have dedicated ourselves to producing the finest pet food for your beloved dogs and cats. Situated on the picturesque lower Rhine in Kevelaer, Germany, our passion lies in providing top-quality nutrition that exceeds your pets’ expectations. Deeply rooted in tradition, our love for animals spans across three generations. We understand the unique bond between humans and animals, and it is with utmost passion that we dedicate ourselves to their care.
When it comes to producing our exceptional dog food, we leave no stone unturned. Our state-of-the-art manufacturing facilities ensure that every bag of mera dog and cat food is created with the utmost care and attention to detail. We take great pride in being among the leading manufacturers in the industry, with a long-standing commitment to crafting premium products. Your pets deserve nothing but the best, and that’s why we uphold the strictest international quality standards throughout our production process. From the moment our high-quality raw materials arrive at our doorstep, we subject them to extensive quality checks, ensuring their freshness and goodness. Our dedication to safety is unparalleled, with seamless traceability that allows us to track every ingredient back to its trusted source. This means you can have complete peace of mind, knowing that our products are not only safe for your pets but also for you and your family.
Our Products
At mera, we understand that your dog’s journey through life is filled with different stages and unique nutritional needs. That’s why we’ve gathered a team of qualified nutritionists who develop and test innovative food recipes, specifically tailored for every life phase, from playful puppies to wise senior dogs. We only use high-quality, natural ingredients, carefully selected to meet the special requirements of dogs at each stage. With mera, you can be confident that your loyal companion is receiving the comprehensive nutrition they deserve, allowing them to live their best life by your side.
Production
At mera, we have an unwavering commitment to your pet’s well-being. Our dog food is more than just a meal; it’s a promise of certified quality and innovation. Our production facilities rank among the most modern in the world, allowing us to set new standards in the industry. Every ingredient is sourced from healthy animals, and their meat is intended for human consumption. To ensure the utmost quality, our process is closely monitored and confirmed by official veterinarians. Over our 70-year history, we are proud to say that we have had zero recalls or pet food scares. That’s the mera difference you can trust.
By choosing mera, you’re not just providing a meal; you’re investing in the well-being and happiness of your beloved companion. We invite you to join our family tradition and experience the love, care, and passion that go into every bowl we create ensuring that every wag of their tail is filled with joy and vitality.
Sustainability
At mera, we not only prioritize the health and happiness of your pets but also strive to protect the environment they thrive in. As part of our commitment to sustainability, we are proud to share that our dog and cat food is manufactured responsibly using green electricity. Recognizing the importance of environmental sustainability, we have made a conscious choice to produce all our products using 100% green energy. By utilizing renewable energy sources such as water, wind, sun, and biomass, we have a net zero carbon footprint and contribute to a greener future. Since 2020, we have been producing our products completely climate-neutrally at our home location in Kevelaer on the Lower Rhine. By reducing our carbon footprint, we contribute to the preservation of our planet for future generations. We prioritize the well-being of our planet and strive to make a positive impact.
As pioneers in the pet food industry, we are proud to be the first company to achieve sustainability certification according to the ZNU standard.
By choosing mera, you’re not only providing your furry friends with nutritious and delicious food but also making a conscious choice to support environmentally sustainable practices. Together, we can make a difference and nourish our pets while safeguarding the planet they call home.
History – Family Affairs on the Lower Rhine – mera’s Legacy of Entrepreneurial Spirit
Our origins are deeply rooted in the picturesque region surrounding the town of Kevelaer, nestled along the Lower Rhine. It all started in 1949 when Karl Vos, fuelled by his unwavering determination, embarked on the construction of what was then a mixed feed factory. With a keen awareness of the growing significance of animal food production in Germany, he anticipated the agricultural advancements to come. As opportunities arose, our company seized the chance to expand. In the 1960s, we ventured into specializing in the production of calves’ milk to meet the increasing demand for this vital nutritional resource.
The next chapter of our story unfolded in 1979 when Bernd Vos, recognizing the blossoming pet food market, strategically charted the course for our present position. His foresight and vision propelled us to embrace the world of pet nutrition, forever altering the trajectory of our family-run company.
Today, we take great pride in standing as a leading name in the pet food industry, renowned for our unwavering commitment to quality, innovation, and the well-being of your beloved pets. Yet, our journey remains deeply rooted in our humble beginnings and the spirit of entrepreneurship that continues to propel us forward.
As a pet parent, you can rest assured that when you choose mera, you are not merely selecting a brand; you are becoming a valued member of our family. We are devoted to crafting the finest products that cater to the evolving needs of your furry companions, just as we have done for generations.
Join us on this extraordinary journey and discover the mera difference. Together, let’s nourish your pets with love, passion, and the remarkable expertise that stems from being a genuine family affair.
Social Commitments
Embracing Social Commitment
At mera, being a family company means that social commitment lies at the heart of our values. For years, we have been dedicated to supporting social projects across various areas through sponsoring activities and monetary donations. We believe in giving back to the communities that have embraced and supported us throughout our journey. We are aware of our social responsibility and support regional projects related to our four-legged friends as well as national and international projects in the field of education.
Sponsoring for a Better Future
We actively contribute to initiatives that make a positive impact. We seek out projects that align with our sustainability-oriented philosophy, ensuring that our support goes towards creating a better future. By investing in these endeavours, we aim to foster growth, well-being, and progress within society.
Empowering Employees’ Initiatives
The spirit of social commitment is not only upheld by the company but also reflected in the initiatives of our employees. We encourage and empower our team members to champion causes close to their hearts. Whether it’s volunteering their time or taking part in charitable endeavours, we believe in nurturing a culture of compassion and social responsibility.
Together, we strive to make a difference, touching lives and leaving a positive imprint on the world around us. At mera, social commitment is not just a buzzword; it’s an integral part of who we are as a family company.
