MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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My dogs really enjoy the food. Great quality. Excellent delivery service! 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Claire Prahm
May 12, 2023 Our Swiss White Shepherd puppy has been on Mera dog food since being introduced to solids and in excellent health with a beautiful coat. The ordering and delivery service is exceptionally good. 
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Howard
January 24, 2022 Both my dogs LOVE this food. Shiny coats, excited for meals. 
MERA Nature's Effect Duck - Grain Free Dog Food (10kg)Chris
March 23, 2022 - My puppy loves this food. And yes, pups eat anything, but not only does the puppy love it, but my older dog also tries to eat the pup's food (and that's unusual). And I also have to keep the cat from eating it. So it is well received and obviously really enjoyable. I also use the pellets for treats when going out.
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Theresa Green
November 16, 2023 My very fussy old girl only wants to eat these pellets now! She chooses it over her Hill's wet food (stew), whereas before she would refuse to eat pellets. Well she still is quite picky but this food seems to do the trick with her! She really enjoys it!! What I personally love about the pellets, other than the ingredients, is the size of the pellets. They're so teeny tiny and cute, especially for my fussy kid who is sooo selective when it comes to pellet size! I'm also quite pleased that the food contains colostrum which is so important for their joints and immune system!!? Will have to order another bag soon before she goes on a hunger strike because I've run out!! ? 
MERA PURE Sensitive MINI Turkey and Rice Hypoallergenic Adult Dog FoodChavonne
September 9, 2020 This is one of three products we use from Mera, we also have one of our babies on the essential range and will give our new baby arriving the 29th of December the puppy food as well. Since we started feeding them Mera we have seen a remarkable improvement in their coats and appetite, and also their waste is alot better to handle. Thank you very much for the great quality food you make. 
MERA PURE Sensitive Turkey & Rice Dog FoodPhilip
December 8, 2021 - Our 10 week old pup loves this food. He is always licking his bowl clean. It has been working great for his bowels. Perfect to use as treats for puppy training. Quick delivery when ordered online MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
Kelly
July 5, 2022 My dog loves all the Mera foods 🙂 I especially like this one, as its very crunchy and my dog has to chew the kibble properly. As alwaysm thanks for the great service Greg and Team. 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Sharon
January 23, 2022 I moved my 3 minitiature German Schnauzers from Royal Canin gastrointestinal prescription food to Mera Dog PURE sensitive turkey & Rice food and they doing very well on it. All 3 my dogs have very sensitive tummies and colons. They are doing very well on the Mera dog PURE Sensitive turkey & Rice so I'm very happy. Good quality food for an affordable price. 👌 MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionLynette Swart
July 25, 2022 - The only food that works for our border collie and australian shepherd! Keeps their energy going without having to feed more to sustain their activity
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Jeanne
March 26, 2026 Been feeding MERA Pure Turkey and Rice to our dogs for years. Everyone always comments on their amazing condition and we have never had any issues with their health. Incredible food. Absolutely class service and quick delivery of our orders too. MERA PURE Sensitive Turkey & Rice Dog FoodAdrean
October 14, 2021 In just two weeks I saw the difference. Soft and shiny coats. Now I can keep them in great shape.☺ 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Janita
May 4, 2022 - Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great!
MERA PURE Sensitive Turkey & Rice Dog FoodDenis
November 7, 2023 Great food. Cat loves it and he looks great. Shiny coat and a healthy tummy. Really recommended. 
MERA Cat Classic - Adult and SeniorShaylene
June 22, 2022 Having started on the MERA puppy food (Junior 1 and Junior 2), my 3 now adult dogs are all on MERA Agility and have absolutely thrived from day 1. I wanted a good quality, wheat-free diet and I was very particular in researching and choosing MERA, as all my pups came from very compromised circumstances and 2 were chronically under-nourished. I chose Agility for their adult feed, as their lifestyle is extremely active as they go about living their best lives with us, here on the farm. Everybody always remarks about their physical well-being and shiny coats. I am very happy with my MERA choice. 
MERA Agility - Adult Increased Activity Dog Food (12.5kg)Dale
April 22, 2020 -
Fantastic food! My dog stopped scratching significantly since switching over to Mera! 4 stars just because I wish the protein content was a bit higher but other than that, my dogs are happy so I'm happy! MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionUpasya
July 29, 2022 My dogs have sensitive skin and sensitive stomachs, as well as being fussy eaters. They love their new food which is a relief. 
MERA PURE Sensitive Turkey & Rice Dog FoodShannon
May 3, 2023 My dog loves this food. He's only been eating it for a month but he seems to really enjoy the different sizes and textures of the pellets. He's also looking really good, coat is shiny and he's in great shape. We will definitely be trying out some of the other Meradog products! MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Robyn
August 2, 2016 - Excellent value for money - we buy Mera Cat Classic for our 5 cats and they're all in great condition. The ordering system is also efficient and reliable. MERA Cat Classic - Adult and Senior
Tricia
December 28, 2021 The service/ delivery is fantastic, order one day delivered early the next.
New Rottie pup simply loves the food, that says it all.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Mike
November 15, 2022 Our old doggies immediately loved their new food. Delivery efficient and good service! MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Sandra
November 6, 2021
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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