MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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My GSD absolutely loves them and we love that it doesn't give him the itch and scratchy feeling. 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gessygopal
April 2, 2026
I give my boy Mera adult care sport and his condition and health is wonderful. 
MERA Essential Active Adult Dog Food (12.5kg)Rishi
October 21, 2024 Service is fantasic - delivered straight to my door. Most importantly, our Molly, a beautiful golden retriever is thriving on it. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Valerie
November 18, 2021 - Never heard of Mera until recommended by JoBurg breeder and Cape Province Dog Club. Our German Shepherd “Magic” arrived early December and am convinced we did the right move and am only using Mera. With previous dogs tried so many different products (even Raw food (to no avail) with allergy prone previous GSH - sadly now gone. From online ordering to delivery to Magic’s condition : a great product. May it continue. 👏👏
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Charles Brent
February 21, 2022 This food is amazing! The size of the kibble is perfect as they are small and can easily be used as training treats! My puppy jumps for joy when it is time for meals, and her digestion works well!
Also, the customer service is superb!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Christina
November 19, 2021 Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great! 
MERA PURE Sensitive Turkey & Rice Dog FoodDenis
November 7, 2023 - Excellent service, excellent product. !!! Thomas loves his Mera, and his coat is super shiny since he has started on this product. Very impressed!!!
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg) - SubscriptionNathalie
May 9, 2022 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. Thanks for amazing service. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Claudine
January 17, 2023 My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie. 
MERA PURE Sensitive MINI Turkey and Rice Dog Food 4kgMichelle
November 23, 2023 - Excellent service. Customer service and delivery is brilliant. Easy to order, delivered right to my door. My puppy loves this food. Will stay with Mera- he obviously enjoys it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
kantoor
August 14, 2024 Mera is amazing - I moved my cats over onto it during lockdown when the other science diets became too expensive and they are all thriving. Very well price excellent quality food - my cats coats, health and general wellbeing is the best it's ever been. Thank you on behalf of me and my fur family for keeping everyone so healthy, happy and well 🐾 
MERA Cat Classic - Adult and SeniorBlou Leask
August 13, 2024 My dogs have sensitive skin and sensitive stomachs, as well as being fussy eaters. They love their new food which is a relief. 
MERA PURE Sensitive Turkey & Rice Dog FoodShannon
May 3, 2023 - 10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg) - SubscriptionKaren Lonsdale
December 30, 2022 Mini Poodle loves the MERA PURE Sensitive Turkey & Rice, Goes further than the Hills in our opinion too! MERA PURE Sensitive Turkey & Rice Dog FoodChris
February 13, 2023 Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order 
MERA PURE Sensitive Turkey & Rice Dog FoodSandra
November 6, 2021 - Our Rottweilers has been eating Mera from the beginning. Starting with Junior 1 and now big boy on Junior 2. He is simply thriving on Mera dog food. His coat is shiny and he is healthy.
Mera’s delivery services are excellent. We live in a rural area and always received our order the next day. Really recommended for your growing fur baby.
Thank you Mera for your excellent services.MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Morné
February 4, 2022 Having started on the MERA puppy food (Junior 1 and Junior 2), my 3 now adult dogs are all on MERA Agility and have absolutely thrived from day 1. I wanted a good quality, wheat-free diet and I was very particular in researching and choosing MERA, as all my pups came from very compromised circumstances and 2 were chronically under-nourished. I chose Agility for their adult feed, as their lifestyle is extremely active as they go about living their best lives with us, here on the farm. Everybody always remarks about their physical well-being and shiny coats. I am very happy with my MERA choice. 
MERA Agility - Adult Increased Activity Dog Food (12.5kg)Dale
April 22, 2020 A great balance for our 11 year old pittie, who's got skin allergies and is overweight...nowhere could we find a decent food, but Meradog has covered all facets 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)David
May 8, 2023 - My young staffie bitch has itchy skin and after getting telephonic advice from Mera we tried the Pure Sensitive variant. We think the scratching is improving so we got another bag of the same. The Mera service has been caring and personal. MERA PURE Sensitive Turkey & Rice Dog Food
Sue
January 24, 2022 Bentley struggled to find dog food that he enjoys and is happy to eat until we tried Mera! He loves the food - it works for his specific gut and he is strong and healthy! MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Gontse
February 1, 2022 Fantastic food! My dog stopped scratching significantly since switching over to Mera! 4 stars just because I wish the protein content was a bit higher but other than that, my dogs are happy so I'm happy! MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionUpasya
July 29, 2022
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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