MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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My 12 week old Golden retriever puppy, Cadbury, really enjoys this food, I like that the kibble is small and easy for him to eat. Not to mention this is a superior puppy food giving my fur baby a great start in life, ensuring that his little body gets all the nutrition it needs to grow and develop. The customer service and delivery is also fantastic! So easy, it gets delivered right to our door, perfect and quick, no hassle at all. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Moira
December 15, 2022 I was nervous for our dogs to try a new brand of dog foog but I had little choice as they were not eating their regular food. The MERA Team, more so Adrean, have gone out of their way to help me choose the right food, I've had to change the product without any issues from MERA and welcome their attitide towards helping Customers. Getting free delivery is an added bonus. I would highly recommend this brand and the MERA Team, thank you all! 
MERA Essential Reference - Adult Regular Activity Dog Food (12.5kg) - SubscriptionNorman
February 14, 2022
My dog loves this food. He's only been eating it for a month but he seems to really enjoy the different sizes and textures of the pellets. He's also looking really good, coat is shiny and he's in great shape. We will definitely be trying out some of the other Meradog products! 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Robyn
August 2, 2016 - My 14 week old golden retriever puppy absolutely loves his food. He is growing at a very good and healthy rate - we're very happy with this food. Poops are generally healthy and easy to clean up. Good follow up service from Mera too. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
Simone
October 3, 2022 Great service and our two puppies love the food! MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Colin
February 10, 2022 Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order 
MERA PURE Sensitive Turkey & Rice Dog FoodSandra
November 6, 2021 - Service is fantasic - delivered straight to my door. Most importantly, our Molly, a beautiful golden retriever is thriving on it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
Valerie
November 18, 2021 Delighted with this product! Our English bulldog really suffers with skin allergies in the spring and summer months. Received very knowledgeable and helpful advice from Adrean to give this a try. She's nearly finished her first bag of the food and we can already see improvements in her coat. No sign of the usual rash on her tummy and patchy spots in her fur that we usually see this time of year either. She seems to love the taste! The website is very user friendly and the delivery impressively quick. Excellent service and an excellent product. Many thanks, Mera! MERA PURE Sensitive Turkey & Rice Dog FoodTheresa
December 4, 2022 We swopped to the senior food when Honey showed signs of slowing down and seemed to be stiff after lying down. The slowness and stiffness have gone. Honey made the transition to the new food with no digestive issues - a big plus for a GSD. 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Jenny
November 21, 2021 - Excellent quality! We adopted a(nother) dog and put her on Mera straight away. Loved the food immediately and her condition improved overnight. Wouldn't feed our animal children anything else. MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)
Rudi
December 16, 2021 Have had my dogs on Meradog for 3 years now and have never been happier after having tried everything!! Tried the Brocken for the first time and my German Shepherds love it! Keeping my Jack Russels on the soft diner as they prefer the soft smaller pellets. Excellent service from the online order system! Highly recommend this brand of food. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Amanda
August 1, 2016 In just two weeks I saw the difference. Soft and shiny coats. Now I can keep them in great shape.☺ 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Janita
May 4, 2022 - I give my boy Mera adult care sport and his condition and health is wonderful.
MERA Essential Active Adult Dog Food (12.5kg)Rishi
October 21, 2024 Delicious for my doggies, they love love love it! An absolute MUST in every doggy home. 
MERA PURE Goody Snacks - Turkey & Rice Treats 600gUpasya
July 29, 2022 Our Rottweilers has been eating Mera from the beginning. Starting with Junior 1 and now big boy on Junior 2. He is simply thriving on Mera dog food. His coat is shiny and he is healthy.
Mera’s delivery services are excellent. We live in a rural area and always received our order the next day. Really recommended for your growing fur baby.
Thank you Mera for your excellent services.
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Morné
February 4, 2022 - Bentley struggled to find dog food that he enjoys and is happy to eat until we tried Mera! He loves the food - it works for his specific gut and he is strong and healthy! MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)
Gontse
February 1, 2022 Service is fantastic! Delivered straight to my door. Most importantly, our Molly, a beautiful golden retriever is thriving on it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
November 18, 2021 My young staffie bitch has itchy skin and after getting telephonic advice from Mera we tried the Pure Sensitive variant. We think the scratching is improving so we got another bag of the same. The Mera service has been caring and personal. MERA PURE Sensitive Turkey & Rice Dog FoodSue
January 24, 2022 - My Golden Retriever loves it. Online delivery system works very well and is fast.
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Hennie de Villiers
February 19, 2026 My Guide Dog loves her treats and the quality of Mera is beyond exceptional! 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gElana
February 4, 2025 My Rottweiler puppy was brought up on Mera by her breeder and I have kept her on Mera food. She has a gorgeous shiny coat and is growing perfectly MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)janepaterson
September 19, 2022
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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