MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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Excellent quality! We adopted a(nother) dog and put her on Mera straight away. Loved the food immediately and her condition improved overnight. Wouldn't feed our animal children anything else. 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Rudi
December 16, 2021 Highly recommend 👌
We had to change from the essential range to sensitive range due to her allergies. We have been super happy with this food. Our German Shepard is happy and healthy. 🦴
Ontop of that the service and delivery is top notch 💫
MERA PURE Sensitive Turkey & Rice Dog FoodJanine
October 24, 2021 Been feeding MERA Pure Turkey and Rice to our dogs for years. Everyone always comments on their amazing condition and we have never had any issues with their health. Incredible food. Absolutely class service and quick delivery of our orders too. MERA PURE Sensitive Turkey & Rice Dog FoodAdrean
October 14, 2021 - My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.
MERA PURE Sensitive Junior Turkey & Rice Dog FoodBlou Leask
August 13, 2024 Mera is amazing - I moved my cats over onto it during lockdown when the other science diets became too expensive and they are all thriving. Very well price excellent quality food - my cats coats, health and general wellbeing is the best it's ever been. Thank you on behalf of me and my fur family for keeping everyone so healthy, happy and well 🐾 
MERA Cat Classic - Adult and Senior
August 13, 2024 My very fussy old girl only wants to eat these pellets now! She chooses it over her Hill's wet food (stew), whereas before she would refuse to eat pellets. Well she still is quite picky but this food seems to do the trick with her! She really enjoys it!! What I personally love about the pellets, other than the ingredients, is the size of the pellets. They're so teeny tiny and cute, especially for my fussy kid who is sooo selective when it comes to pellet size! I'm also quite pleased that the food contains colostrum which is so important for their joints and immune system!!? Will have to order another bag soon before she goes on a hunger strike because I've run out!! ? 
MERA PURE Sensitive MINI Turkey and Rice Hypoallergenic Adult Dog FoodChavonne
September 9, 2020 - It's one of the best foods we have been on!! After having struggled with some of the "high-quality" dog food brands on the market we made the switch to Mera and have not looked back!!!
Great value for money and a great product. My dogs health has never been better
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Sergio
October 2, 2023 Great value for money, healthy and the dogs love it! We use Essential Active for our 2 pointers and it keeps them in great condition. Ordering system is efficient and reliable. 
MERA Essential Active Dog Food (12.5kg)Tricia
December 28, 2021 Excellent service. Customer service and delivery is brilliant. Easy to order, delivered right to my door. My puppy loves this food. Will stay with Mera- he obviously enjoys it. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)kantoor
August 14, 2024 - I changed my 5-year-old Ridgeback over to Mera when we got our new pup who has been on Mera with the breeder. My older dog LOVES Mera and seems to be thriving after almost a month on his new food.
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Theresa Green
November 16, 2023 My dog loves all the Mera foods 🙂 I especially like this one, as its very crunchy and my dog has to chew the kibble properly. As alwaysm thanks for the great service Greg and Team. 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Sharon
January 23, 2022 My puppy loves this food and we have to stop our older dogs from eating it too so it must smell good to doggies! MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Lisa
November 18, 2021 - We've had our GSD on this for about 2 weeks now and we've seen the difference it's made on him. His scratching and itching has decreased considerably with the Turkey and Rice. We can't wait to try out the Herring and Potato mix.
Thanks Mera.
MERA PURE Sensitive Turkey & Rice AdultEssy
April 2, 2026 Our 10 week old Golden Retriever, Hudson, loves these pellets and cannot get enough of them!
Great service.
ThanksMERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Sheryl
March 9, 2022 My Guide Dog loves her treats and the quality of Mera is beyond exceptional! 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gElana
February 4, 2025 - I give my boy Mera adult care sport and his condition and health is wonderful.
MERA Essential Active Adult Dog Food (12.5kg)Rishi
October 21, 2024 This food is amazing! The size of the kibble is perfect as they are small and can easily be used as training treats! My puppy jumps for joy when it is time for meals, and her digestion works well!
Also, the customer service is superb!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Christina
November 19, 2021 My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie. MERA PURE Sensitive MINI Turkey and Rice Dog Food 4kgMichelle
November 23, 2023 - My dogs just love their Mera treats. I give this to my dog that is prone to allergies, and I know that this Mera treat won't cause her to itch. Thanks for a great product MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600g
Sue-Anne
June 17, 2025 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. Thanks for amazing service. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Claudine
January 17, 2023
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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