MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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Service is fantasic - delivered straight to my door. Most importantly, our Molly, a beautiful golden retriever is thriving on it. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Valerie
November 18, 2021 Quality food you can trust 
MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionPaul
October 15, 2022 My dogs absolutely love MERA CARE Sport Chicken dog food, and it provides all the essential nutrients they need, including joint and cartilage support. The ordering process was seamless, and I was impressed by how quickly the delivery arrived. I would highly recommend MERA dog food! 
MERA CARE Sport Chicken Dog Food 10kgcharlottev345
March 25, 2026 - I changed my 5-year-old Ridgeback over to Mera when we got our new pup who has been on Mera with the breeder. My older dog LOVES Mera and seems to be thriving after almost a month on his new food.
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Theresa Green
November 16, 2023 I can highly recommend the product. My Rottweilers are in perfect condition and very healthy thanks to Mera. Great product and great service! 
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Gerhardt
November 4, 2021 We swopped to the senior food when Honey showed signs of slowing down and seemed to be stiff after lying down. The slowness and stiffness have gone. Honey made the transition to the new food with no digestive issues - a big plus for a GSD. 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Jenny
November 21, 2021 - Mera is amazing - I moved my cats over onto it during lockdown when the other science diets became too expensive and they are all thriving. Very well price excellent quality food - my cats coats, health and general wellbeing is the best it's ever been. Thank you on behalf of me and my fur family for keeping everyone so healthy, happy and well 🐾
MERA Cat Classic - Adult and SeniorBlou Leask
August 13, 2024 Delighted with this product! Our English bulldog really suffers with skin allergies in the spring and summer months. Received very knowledgeable and helpful advice from Adrean to give this a try. She's nearly finished her first bag of the food and we can already see improvements in her coat. No sign of the usual rash on her tummy and patchy spots in her fur that we usually see this time of year either. She seems to love the taste! The website is very user friendly and the delivery impressively quick. Excellent service and an excellent product. Many thanks, Mera! MERA PURE Sensitive Turkey & Rice Dog FoodTheresa
December 4, 2022 My dogs really enjoy the food. Great quality. Excellent delivery service! MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Claire Prahm
May 12, 2023 - Our Swiss White Shepherd puppy has been on Mera dog food since being introduced to solids and in excellent health with a beautiful coat. The ordering and delivery service is exceptionally good. MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)
Howard
January 24, 2022 Bentley struggled to find dog food that he enjoys and is happy to eat until we tried Mera! He loves the food - it works for his specific gut and he is strong and healthy! 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Gontse
February 1, 2022 Great service and our two puppies love the food! MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Colin
February 10, 2022 - My Golden Retriever loves it. Online delivery system works very well and is fast.
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Hennie de Villiers
February 19, 2026 Both my dogs LOVE this food. Shiny coats, excited for meals. 
MERA Nature's Effect Duck - Grain Free Dog Food (10kg)Chris
March 23, 2022 I give my boy Mera adult care sport and his condition and health is wonderful. 
MERA Essential Active Adult Dog Food (12.5kg)Rishi
October 21, 2024 - Have two Goldies who are very active and in great condition. Efficient service from Mera as well
MERA Essential Active Dog Food (12.5kg)Derek du Plessis
September 2, 2022
Fantastic food! My dog stopped scratching significantly since switching over to Mera! 4 stars just because I wish the protein content was a bit higher but other than that, my dogs are happy so I'm happy! MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionUpasya
July 29, 2022 My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie. 
MERA PURE Sensitive MINI Turkey and Rice Dog Food 4kgMichelle
November 23, 2023 - We have a young, very fit and strong bouvier bitch. This food is new to her and she loves it and is thriving on it! I have to say that she demands a little more than the recommended quantity, but then again she is unusually strong and active. She runs a minimum of 6 km per day at speed and usually a good bit more. MERA Essential Active Dog Food (12.5kg) - Subscription
Antonio
October 10, 2022 In just two weeks I saw the difference. Soft and shiny coats. Now I can keep them in great shape.☺ MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Janita
May 4, 2022 Excellent quality! We adopted a(nother) dog and put her on Mera straight away. Loved the food immediately and her condition improved overnight. Wouldn't feed our animal children anything else. MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Rudi
December 16, 2021
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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