MERA PURE Sensitive | Rice-based Range
MERA PURE Sensitive Turkey & Rice Dog Food
For dogs with food sensitivities, allergies, or intolerances – particularly those who react to common proteins like chicken or beef – MERA PURE Sensitive Turkey & Rice offers a clean, limited ingredient diet built around a single lean protein and easily digestible rice. No wheat. No gluten. No unnecessary additives. Just what your dog needs, and nothing they don’t.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY RICE?
Gentle, digestible carbohydrate for sensitive stomachs
Rice is one of the most easily digested carbohydrates available in dog nutrition. Free from wheat and gluten, it provides steady energy without the digestive burden that grains like wheat or corn can cause in sensitive dogs.
THE TURKEY & RICE RANGE
PUPPY
PURE Sensitive Turkey & Rice Puppy
Formulated for growing puppies with food sensitivities. Supports healthy development with a single lean protein and easily digestible rice from the very start.
JUNIOR (LARGE BREED DOGS)
PURE Sensitive Turkey & Rice Junior
Bridges the gap between puppy and adult nutrition in large breed dogs. Supports continued development in young dogs while maintaining the gentle, hypoallergenic formula.
ADULT
PURE Sensitive Turkey & Rice Adult
A balanced, complete daily diet for adult dogs with food allergies or sensitivities – lean turkey protein, rice, and nothing else unnecessary.
SENIOR
PURE Sensitive Turkey & Rice Senior
Lower in energy density with joint-supportive nutrients, while maintaining the same hypoallergenic, single-protein LID formula your dog has trusted for years.
MINI
PURE Sensitive Turkey & Rice Mini
The same trusted formula in a smaller kibble size – developed for small and toy breeds with sensitive digestion who need appropriately sized bites and adjusted portion guidance.
TREATS
PURE Sensitive Goody Snacks
Treats that won’t undo your dog’s diet. Developed with the same limited ingredient philosophy – so you can reward your dog without risking an allergic reaction between meals.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
LEAN AND HIGHLY DIGESTABLE
Turkey is naturally lower in fat than red meat proteins, making it gentle on the digestive system – ideal for dogs with a sensitive stomach or a history of digestive upset.
ONE PROTEIN. ONE CARBOHYDRATE
Every recipe follows our L.I.D. (Limited Ingredient Diet) philosophy – minimising the number of ingredients that could trigger a reaction in dogs with known or suspected food allergies.
ALL LIFE STAGES
From the best puppy food for sensitive stomachs to senior support – your dog can stay on the same trusted protein source from their first meal to their last.
Reviews
What our customers have to say
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Quality food you can trust 
MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionPaul
October 15, 2022
My GSD absolutely loves them and we love that it doesn't give him the itch and scratchy feeling. 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gessygopal
April 2, 2026 My Golden Retriever has an incredibly sensitive stomach and transitioned to this food with no problems at all. The Mera team were so great in assisting me at every step on switching over. We are very happy and so is my dog! MERA PURE Sensitive Turkey & Rice Dog FoodSamantha
April 13, 2022 - I can highly recommend the product. Was recommended the product by my pups breeder, and after my pup went off a well known brand I asked for an alternative. Mera from the service to the product has been a hit. I have now changed my 3 senior smaller dogs onto the senior feed, and my other dogs onto the regular activity brand, and my 12 month old retriever onto Junior 2. Great success and their condition and energy superb
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Mignon
March 7, 2022 My GSD Catja has been on the food for a month. She loves the food and has stopped itching. Her energy levels are very good on this food. 
MERA Energy - Adult High-Performance Dog Food (12.5kg)Petra
December 16, 2021 Great value for money, healthy and the dogs love it! We use Essential Active for our 2 pointers and it keeps them in great condition. Ordering system is efficient and reliable. 
MERA Essential Active Dog Food (12.5kg)Tricia
December 28, 2021 - Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great!
MERA PURE Sensitive Turkey & Rice Dog FoodDenis
November 7, 2023 This food is amazing! The size of the kibble is perfect as they are small and can easily be used as training treats! My puppy jumps for joy when it is time for meals, and her digestion works well!
Also, the customer service is superb!
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Christina
November 19, 2021 Delicious for my doggies, they love love love it! An absolute MUST in every doggy home. 
MERA PURE Goody Snacks - Turkey & Rice Treats 600gUpasya
July 29, 2022 - I have tried so many brands of dog food for my Golden retriever, but he had constant problems with his gut till i started ordering Mera Sensitive Junior Turkey & Rice Dog Food. He has been on it for a couple of months already and i can honestly say it's the best dog food on the market as most Goldens have allergies for chicken. Happy to find Turkey in SA.
MERA PURE Sensitive Turkey & Rice JuniorTanya Vaughan
March 17, 2026 My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.MERA PURE Sensitive Junior Turkey & Rice Dog FoodBlou Leask
August 13, 2024 Excellent service, excellent product. !!! Thomas loves his Mera, and his coat is super shiny since he has started on this product. Very impressed!!! 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg) - SubscriptionNathalie
May 9, 2022 - Our Puppy loves this food. Cleans the bowl everytime! MERA PURE Sensitive Junior Turkey & Rice
Stephen Wright
April 15, 2024 My dog loves this food. He's only been eating it for a month but he seems to really enjoy the different sizes and textures of the pellets. He's also looking really good, coat is shiny and he's in great shape. We will definitely be trying out some of the other Meradog products! MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Robyn
August 2, 2016 I have been looking for an alternative brand of food for my dog with a very sensitive skin and general allergies. It seems that Mera Sensitive might be the answer. He loves his new food and is doing great. A bonus is that it comes with excellent service! 
MERA PURE Sensitive Turkey & Rice Dog FoodNelmarie
July 6, 2024 - Highly recommend 👌
We had to change from the essential range to sensitive range due to her allergies. We have been super happy with this food. Our German Shepard is happy and healthy. 🦴
Ontop of that the service and delivery is top notch 💫MERA PURE Sensitive Turkey & Rice Dog FoodJanine
October 24, 2021 Bentley struggled to find dog food that he enjoys and is happy to eat until we tried Mera! He loves the food - it works for his specific gut and he is strong and healthy! MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Gontse
February 1, 2022 Have had my dogs on Meradog for 3 years now and have never been happier after having tried everything!! Tried the Brocken for the first time and my German Shepherds love it! Keeping my Jack Russels on the soft diner as they prefer the soft smaller pellets. Excellent service from the online order system! Highly recommend this brand of food. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Amanda
August 1, 2016 - We have a young, very fit and strong bouvier bitch. This food is new to her and she loves it and is thriving on it! I have to say that she demands a little more than the recommended quantity, but then again she is unusually strong and active. She runs a minimum of 6 km per day at speed and usually a good bit more. MERA Essential Active Dog Food (12.5kg) - Subscription
Antonio
October 10, 2022 My young staffie bitch has itchy skin and after getting telephonic advice from Mera we tried the Pure Sensitive variant. We think the scratching is improving so we got another bag of the same. The Mera service has been caring and personal. MERA PURE Sensitive Turkey & Rice Dog FoodSue
January 24, 2022 This is one of three products we use from Mera, we also have one of our babies on the sensitive and will give our new baby arriving the 29th of December the puppy food as well. Since we started feeding them Mera we have seen a remarkable improvement in their coats and appetite, and also their waste is alot better to handle. Thank you very much for they great quality food you make. MERA Essential Active Dog Food (12.5kg)Philip
December 8, 2021
FREQUENTLY ASKED QUESTIONS (FAQ’S)
Is MERA PURE Sensitive Turkey & Rice suitable for dogs with chicken allergies?
Yes. The Turkey & Rice range contains no chicken protein and the poultry fat has been purified – meaning the dogs immune system does not recognise it as chicken. Turkey is widely recommended as a novel protein for dogs suspected of having a chicken allergy, as most dogs have not been previously exposed to it – significantly reducing the likelihood of a reaction.
What is the best hypoallergenic puppy food for a dog with a sensitive stomach?
The PURE Sensitive Turkey & Rice Puppy recipe is developed specifically for puppies showing signs of food sensitivity. It uses turkey as a single lean protein with easily digestible rice – no wheat, no gluten, no artificial additives. It’s one of the few hypoallergenic puppy foods available in South Africa with a full limited ingredient diet formulation.
Can my dog eat MERA PURE Sensitive treats alongside the main food?
Yes – the PURE Sensitive Goody Snacks are formulated with the same limited ingredient philosophy as the main range. Giving your dog treats that don’t align with their elimination diet can undermine the entire dietary protocol, so using snacks from the same LID range is strongly recommended.
Is rice safe for dogs with sensitive stomachs?
Yes. Rice is one of the most easily tolerated carbohydrates in canine nutrition. It is naturally free from gluten and wheat, and is routinely recommended by veterinarians for dogs with digestive sensitivities or those recovering from gastrointestinal upset. If your dog has a specific grain sensitivity – rather than just a wheat or gluten intolerance – see our grain-free range.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
GRAIN FREE RANGE
Turkey & Potato and Herring & Potato – for dogs with a specific aversion to all grains.
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