If your dog suffers from itchy skin, a sensitive stomach, or recurring food allergies, MERA PURE Sensitive was developed for exactly that. Every recipe in the range follows a strict Limited Ingredient Diet (LID) philosophy – one source of protein, one source of carbohydrate, and nothing your dog doesn’t need.
Developed by veterinarians and animal nutritionists, and trusted by thousands of dog owners, MERA PURE Sensitive is completely free from wheat and gluten, with all ingredients sourced from the European region where possible. Whether you choose our grain-free potato-based recipes or rice-based range, you’re choosing a single protein dog food that’s as gentle on digestion as it is complete in nutrition.
Both ranges follow the same Limited Ingredient Diet philosophy and avoid the most common allergens. The difference comes down to the carbohydrate source, allowing you to choose based on what suits your dog and your feeding preference.
A complete life-stage range from puppy through to senior, built around single-source turkey protein and easily digestible rice. Suitable for dogs with food sensitivities at any stage of life, and a reliable starting point for owners new to limited ingredient feeding.
For owners who prefer a grain-free feeding approach, or for dogs whose sensitivities extend beyond protein triggers. Built around single-source proteins paired with potato as a gentle, easily digestible alternative carbohydrate.
A complete life-stage range from puppy to senior. Gluten-free, rice-based recipes for dogs with food sensitivities.
For dogs with a specific aversion or sensitivity to grains. Potato-based recipes with premium single-protein sources.
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Dogs with skin-related food sensitivities typically show reduced itching, fewer hot spots, and improved coat condition within 6 to 12 weeks of consistent feeding.
Digestive symptoms tend to improve faster, with most dogs showing more consistent stools, less vomiting, and reduced flatulence within 2 to 4 weeks of switching, provided the transition is done gradually over 7 to 10 days.
If your dog does not experience relief from their allergic reactions or food sensitivities – or simply won’t eat the food – we’ll refund you in full. No questions asked. Terms and conditions apply.
What our customers have to say
Never heard of Mera until recommended by JoBurg breeder and Cape Province Dog Club. Our German Shepherd “Magic” arrived early December and am convinced we did the right move and am only using Mera. With previous dogs tried so many different products (even Raw food (to no avail) with allergy prone previous GSH - sadly now gone. From online ordering to delivery to Magic’s condition : a great product. May it continue. 👏👏
Charles Brent
My dogs absolutely love the Mera food, I'll never change to any other type of dog food.
And I absolutely love the outstanding service that Greg and his team deliver. Thank you.
Bronwyn
Great value for money, healthy and the dogs love it! We use Essential Active for our 2 pointers and it keeps them in great condition. Ordering system is efficient and reliable.
Tricia
I moved my 3 minitiature German Schnauzers from Royal Canin gastrointestinal prescription food to Mera Dog PURE sensitive turkey & Rice food and they doing very well on it. All 3 my dogs have very sensitive tummies and colons. They are doing very well on the Mera dog PURE Sensitive turkey & Rice so I'm very happy. Good quality food for an affordable price. 👌
Lynette Swart
I have two LARGE Black Russian Terriers. They have always been on Mera products and I changed to the Senior diet about a year ago. For me the proof is in the pudding. Happy and energetic dogs and my vet bills are routine checkups only - Excellent products all round! Thanks.
Gary
My Guide Dog loves her treats and the quality of Mera is beyond exceptional!
Elana
My 14 week old golden retriever puppy absolutely loves his food. He is growing at a very good and healthy rate - we're very happy with this food. Poops are generally healthy and easy to clean up. Good follow up service from Mera too.
Simone
Excellent service, will definitely be staying with Mera Dog food for my puppy’s well-being. She loves her food.
Jenny
My puppy loves this food. And yes, pups eat anything, but not only does the puppy love it, but my older dog also tries to eat the pup's food (and that's unusual). And I also have to keep the cat from eating it. So it is well received and obviously really enjoyable. I also use the pellets for treats when going out.
Theresa Green
My very fussy old girl only wants to eat these pellets now! She chooses it over her Hill's wet food (stew), whereas before she would refuse to eat pellets. Well she still is quite picky but this food seems to do the trick with her! She really enjoys it!! What I personally love about the pellets, other than the ingredients, is the size of the pellets. They're so teeny tiny and cute, especially for my fussy kid who is sooo selective when it comes to pellet size! I'm also quite pleased that the food contains colostrum which is so important for their joints and immune system!!? Will have to order another bag soon before she goes on a hunger strike because I've run out!! ?
Chavonne
I can highly recommend the product. My Rottweilers are in perfect condition and very healthy thanks to Mera. Great product and great service!
Gerhardt
Excellent quality! We adopted a(nother) dog and put her on Mera straight away. Loved the food immediately and her condition improved overnight. Wouldn't feed our animal children anything else.
Rudi
We're a month on the new food, and we can see a difference - less scratching and our puppy just smells better. Will definitely carry on using Mera Sensitive.
David K
My dog loves this food. He's only been eating it for a month but he seems to really enjoy the different sizes and textures of the pellets. He's also looking really good, coat is shiny and he's in great shape. We will definitely be trying out some of the other Meradog products!
Robyn
My puppy loves this food and we have to stop our older dogs from eating it too so it must smell good to doggies!
Lisa
Mera is amazing - I moved my cats over onto it during lockdown when the other science diets became too expensive and they are all thriving. Very well price excellent quality food - my cats coats, health and general wellbeing is the best it's ever been. Thank you on behalf of me and my fur family for keeping everyone so healthy, happy and well 🐾
Blou Leask
Our 10 week old pup loves this food. He is always licking his bowl clean. It has been working great for his bowels. Perfect to use as treats for puppy training. Quick delivery when ordered online
Kelly
Service is fantastic! Delivered straight to my door. Most importantly, our Molly, a beautiful golden retriever is thriving on it.
Valerie
My Golden Retriever has an incredibly sensitive stomach and transitioned to this food with no problems at all. The Mera team were so great in assisting me at every step on switching over. We are very happy and so is my dog!
Samantha
Having started on the MERA puppy food (Junior 1 and Junior 2), my 3 now adult dogs are all on MERA Agility and have absolutely thrived from day 1. I wanted a good quality, wheat-free diet and I was very particular in researching and choosing MERA, as all my pups came from very compromised circumstances and 2 were chronically under-nourished. I chose Agility for their adult feed, as their lifestyle is extremely active as they go about living their best lives with us, here on the farm. Everybody always remarks about their physical well-being and shiny coats. I am very happy with my MERA choice.
Dale
Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order
SandraWhat’s the difference between PURE Sensitive Turkey & Rice and Grain-Free?
Turkey & Rice is a rice-based, gluten-free recipe suitable for dogs with most food sensitivities, available for puppies, adults and seniors. Grain-Free is potato-based and designed specifically for dogs whose sensitivities include grains. If your dog tolerates rice, Turkey & Rice is generally the better starting point.
Is MERA PURE Sensitive good for dogs with itchy skin?
Yes. Many food allergies in dogs manifest as skin conditions – itching, redness, and coat problems. Our Herring & Potato recipe is particularly beneficial for skin health, as herring is a natural source of Omega-3 fatty acids, which support healthy skin and coat condition. Thousands of dogs have found relief from itchy skin on MERA PURE Sensitive.
Is MERA PURE Sensitive suitable for puppies?
Yes! MERA PURE Sensitive Turkey & Rice Puppy and Junior variants are developed specifically for puppies with food sensitivities, using turkey as a single lean protein source alongside easily digestible rice. It contains no wheat, no gluten, and no artificial additives.
Is MERA PURE Sensitive suitable for dogs with Leishmaniasis?
MERA PURE Sensitive Turkey & Potato’s limited ingredient recipes may be a suitable option for dogs with Leishmaniasis, depending on the severity and your vet’s recommendations. We always recommend consulting your veterinarian before making changes to a Leishmaniasis dog’s diet.
Does MERA PURE Sensitive contain chicken protein?
No. PURE Sensitive Turkey & Rice uses turkey as its sole animal protein. The Grain-Free range uses alternative single proteins, neither contains chicken protein.
How long does it take to see results on a hypoallergenic diet?
Digestive improvements typically appear within 2 to 4 weeks of consistent feeding. Skin and coat improvements usually take longer, 6 to 12 weeks, and dogs with chronic allergies may need several months.
Can my dog have treats during a hypoallergenic food trial?
Only treats with matching single-protein, limited-ingredient formulations, such as the MERA PURE Sensitive Goody Snacks, which are available in both Turkey & Rice and Turkey & Potato formulations.
