MERA PURE Sensitive | Rice-based Range
MERA PURE Sensitive Turkey & Rice Dog Food
For dogs with food sensitivities, allergies, or intolerances – particularly those who react to common proteins like chicken or beef – MERA PURE Sensitive Turkey & Rice offers a clean, limited ingredient diet built around a single lean protein and easily digestible rice. No wheat. No gluten. No unnecessary additives. Just what your dog needs, and nothing they don’t.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY RICE?
Gentle, digestible carbohydrate for sensitive stomachs
Rice is one of the most easily digested carbohydrates available in dog nutrition. Free from wheat and gluten, it provides steady energy without the digestive burden that grains like wheat or corn can cause in sensitive dogs.
THE TURKEY & RICE RANGE
PUPPY
PURE Sensitive Turkey & Rice Puppy
Formulated for growing puppies with food sensitivities. Supports healthy development with a single lean protein and easily digestible rice from the very start.
JUNIOR (LARGE BREED DOGS)
PURE Sensitive Turkey & Rice Junior
Bridges the gap between puppy and adult nutrition in large breed dogs. Supports continued development in young dogs while maintaining the gentle, hypoallergenic formula.
ADULT
PURE Sensitive Turkey & Rice Adult
A balanced, complete daily diet for adult dogs with food allergies or sensitivities – lean turkey protein, rice, and nothing else unnecessary.
SENIOR
PURE Sensitive Turkey & Rice Senior
Lower in energy density with joint-supportive nutrients, while maintaining the same hypoallergenic, single-protein LID formula your dog has trusted for years.
MINI
PURE Sensitive Turkey & Rice Mini
The same trusted formula in a smaller kibble size – developed for small and toy breeds with sensitive digestion who need appropriately sized bites and adjusted portion guidance.
TREATS
PURE Sensitive Goody Snacks
Treats that won’t undo your dog’s diet. Developed with the same limited ingredient philosophy – so you can reward your dog without risking an allergic reaction between meals.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
LEAN AND HIGHLY DIGESTABLE
Turkey is naturally lower in fat than red meat proteins, making it gentle on the digestive system – ideal for dogs with a sensitive stomach or a history of digestive upset.
ONE PROTEIN. ONE CARBOHYDRATE
Every recipe follows our L.I.D. (Limited Ingredient Diet) philosophy – minimising the number of ingredients that could trigger a reaction in dogs with known or suspected food allergies.
ALL LIFE STAGES
From the best puppy food for sensitive stomachs to senior support – your dog can stay on the same trusted protein source from their first meal to their last.
Reviews
What our customers have to say
-
Excellent service, excellent product. !!! Thomas loves his Mera, and his coat is super shiny since he has started on this product. Very impressed!!! 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg) - SubscriptionNathalie
May 9, 2022 Have two Goldies who are very active and in great condition. Efficient service from Mera as well 
MERA Essential Active Dog Food (12.5kg)Derek du Plessis
September 2, 2022 Best Dog and puppy food out. I used it years ago. I recently got a puppy and now and I going to continue using it again.
My wire-haired terrier loves it. I cant wait for her to try the nature’s effect when she is older.
Would recommend this to anyone who loves animals.
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)lionel
November 18, 2021 - My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.
MERA PURE Sensitive Junior Turkey & Rice Dog FoodBlou Leask
August 13, 2024 My young staffie bitch has itchy skin and after getting telephonic advice from Mera we tried the Pure Sensitive variant. We think the scratching is improving so we got another bag of the same. The Mera service has been caring and personal. 
MERA PURE Sensitive Turkey & Rice Dog FoodSue
January 24, 2022 Great food. Cat loves it and he looks great. Shiny coat and a healthy tummy. Really recommended. 
MERA Cat Classic - Adult and SeniorShaylene
June 22, 2022 - Mini Poodle loves the MERA PURE Sensitive Turkey & Rice, Goes further than the Hills in our opinion too!
MERA PURE Sensitive Turkey & Rice Dog FoodChris
February 13, 2023 I give my boy Mera adult care sport and his condition and health is wonderful. 
MERA Essential Active Adult Dog Food (12.5kg)Rishi
October 21, 2024 Mera is amazing - I moved my cats over onto it during lockdown when the other science diets became too expensive and they are all thriving. Very well price excellent quality food - my cats coats, health and general wellbeing is the best it's ever been. Thank you on behalf of me and my fur family for keeping everyone so healthy, happy and well 🐾 MERA Cat Classic - Adult and Senior
August 13, 2024 - Our Rottweilers has been eating Mera from the beginning. Starting with Junior 1 and now big boy on Junior 2. He is simply thriving on Mera dog food. His coat is shiny and he is healthy.
Mera’s delivery services are excellent. We live in a rural area and always received our order the next day. Really recommended for your growing fur baby.
Thank you Mera for your excellent services.
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Morné
February 4, 2022 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Claudine
January 17, 2023 Having started on the MERA puppy food (Junior 1 and Junior 2), my 3 now adult dogs are all on MERA Agility and have absolutely thrived from day 1. I wanted a good quality, wheat-free diet and I was very particular in researching and choosing MERA, as all my pups came from very compromised circumstances and 2 were chronically under-nourished. I chose Agility for their adult feed, as their lifestyle is extremely active as they go about living their best lives with us, here on the farm. Everybody always remarks about their physical well-being and shiny coats. I am very happy with my MERA choice. 
MERA Agility - Adult Increased Activity Dog Food (12.5kg)Dale
April 22, 2020 - Quality food you can trust MERA PURE Sensitive Turkey & Rice Dog Food - Subscription
Paul
October 15, 2022
My GSD absolutely loves them and we love that it doesn't give him the itch and scratchy feeling. 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gessygopal
April 2, 2026 My puppy loves this food. I think that If she could open the food holder she would finish it off.
Even the 13 year old yorkie begs for it. And she’s a fussy eater.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Elsie
August 2, 2024 - I have two LARGE Black Russian Terriers. They have always been on Mera products and I changed to the Senior diet about a year ago. For me the proof is in the pudding. Happy and energetic dogs and my vet bills are routine checkups only - Excellent products all round! Thanks.
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Gary
December 21, 2021 My GSD Catja has been on the food for a month. She loves the food and has stopped itching. Her energy levels are very good on this food. 
MERA Energy - Adult High-Performance Dog Food (12.5kg)Petra
December 16, 2021 My puppy loves this food. And yes, pups eat anything, but not only does the puppy love it, but my older dog also tries to eat the pup's food (and that's unusual). And I also have to keep the cat from eating it. So it is well received and obviously really enjoyable. I also use the pellets for treats when going out. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Theresa Green
November 16, 2023 - 10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg) - SubscriptionKaren Lonsdale
December 30, 2022 I changed my 5-year-old Ridgeback over to Mera when we got our new pup who has been on Mera with the breeder. My older dog LOVES Mera and seems to be thriving after almost a month on his new food. 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)
November 16, 2023 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. Thanks for amazing service. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
January 17, 2023
FREQUENTLY ASKED QUESTIONS (FAQ’S)
Is MERA PURE Sensitive Turkey & Rice suitable for dogs with chicken allergies?
Yes. The Turkey & Rice range contains no chicken protein and the poultry fat has been purified – meaning the dogs immune system does not recognise it as chicken. Turkey is widely recommended as a novel protein for dogs suspected of having a chicken allergy, as most dogs have not been previously exposed to it – significantly reducing the likelihood of a reaction.
What is the best hypoallergenic puppy food for a dog with a sensitive stomach?
The PURE Sensitive Turkey & Rice Puppy recipe is developed specifically for puppies showing signs of food sensitivity. It uses turkey as a single lean protein with easily digestible rice – no wheat, no gluten, no artificial additives. It’s one of the few hypoallergenic puppy foods available in South Africa with a full limited ingredient diet formulation.
Can my dog eat MERA PURE Sensitive treats alongside the main food?
Yes – the PURE Sensitive Goody Snacks are formulated with the same limited ingredient philosophy as the main range. Giving your dog treats that don’t align with their elimination diet can undermine the entire dietary protocol, so using snacks from the same LID range is strongly recommended.
Is rice safe for dogs with sensitive stomachs?
Yes. Rice is one of the most easily tolerated carbohydrates in canine nutrition. It is naturally free from gluten and wheat, and is routinely recommended by veterinarians for dogs with digestive sensitivities or those recovering from gastrointestinal upset. If your dog has a specific grain sensitivity – rather than just a wheat or gluten intolerance – see our grain-free range.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
GRAIN FREE RANGE
Turkey & Potato and Herring & Potato – for dogs with a specific aversion to all grains.
BACK TO RANGE OVERVIEW
BACK TO RANGE OVERVIEW
Explore the full range, brand story, and find the right recipe for your dog.
