MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
GRAIN-FREE | TREATS | SINGLE PROTEIN
PURE Sensitive Turkey & Potato Goody Snacks
MERA PURE Turkey & Potato Goody Snacks are a grain-free, limited ingredient treat built around a single animal protein and a single carbohydrate source, so rewarding your dog never means undoing their diet.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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My German Shepherd puppy eats all her meals with gusto. We also use the biscuits for training. She is in top notch condition and we will continue to feed her Mera dog food 
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Marion
January 21, 2022 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Claudine
January 17, 2023 Our Swiss White Shepherd puppy has been on Mera dog food since being introduced to solids and in excellent health with a beautiful coat. The ordering and delivery service is exceptionally good. MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Howard
January 24, 2022 - Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. Thanks for amazing service. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)
January 17, 2023 We've had our GSD on this for about 2 weeks now and we've seen the difference it's made on him. His scratching and itching has decreased considerably with the Turkey and Rice. We can't wait to try out the Herring and Potato mix.
Thanks Mera.
MERA PURE Sensitive Turkey & Rice AdultEssy
April 2, 2026 This is one of three products we use from Mera, we also have one of our babies on the essential range and will give our new baby arriving the 29th of December the puppy food as well. Since we started feeding them Mera we have seen a remarkable improvement in their coats and appetite, and also their waste is alot better to handle. Thank you very much for the great quality food you make. 
MERA PURE Sensitive Turkey & Rice Dog FoodPhilip
December 8, 2021 - 10star rating - I am a new customer and was really impressed by the friendly welcome by Adrean who's helpful advice and support has been so invaluable.
Our little 10wk German Shepherd is growing beautifully , bouncing with health and energy and her coat is gorgeoysly shiny. Nice to have peace of mind that weare giving a superior product to our baby. Thank you to the Mera team for all your help and superb service!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg) - SubscriptionKaren Lonsdale
December 30, 2022 My Rottweiler puppy was brought up on Mera by her breeder and I have kept her on Mera food. She has a gorgeous shiny coat and is growing perfectly MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)janepaterson
September 19, 2022 We're a month on the new food, and we can see a difference - less scratching and our puppy just smells better. Will definitely carry on using Mera Sensitive. 
MERA PURE Sensitive Turkey & Rice JuniorDavid K
August 4, 2026 - My dogs absolutely love the Mera food, I'll never change to any other type of dog food.
And I absolutely love the outstanding service that Greg and his team deliver. Thank you.
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Bronwyn
December 6, 2021 My Golden Retriever loves it. Online delivery system works very well and is fast. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Hennie de Villiers
February 19, 2026 My Rottweiler puppy loves her Mera Essential! She is full of energy and her coat is so shiny and health.
Mera's delivery services are excellent. We live in a rural area and always received our order the next day. Really recommended for your growing fur baby.
Thank you Mera for your excellent services.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Morné
February 4, 2022 - We swopped to the senior food when Honey showed signs of slowing down and seemed to be stiff after lying down. The slowness and stiffness have gone. Honey made the transition to the new food with no digestive issues - a big plus for a GSD.
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Jenny
November 21, 2021 Great service and our two puppies love the food! MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Colin
February 10, 2022 Been feeding MERA Pure Turkey and Rice to our dogs for years. Everyone always comments on their amazing condition and we have never had any issues with their health. Incredible food. Absolutely class service and quick delivery of our orders too. MERA PURE Sensitive Turkey & Rice Dog FoodAdrean
October 14, 2021 - My puppy loves this food. I think that If she could open the food holder she would finish it off.
Even the 13 year old yorkie begs for it. And she’s a fussy eater.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Elsie
August 2, 2024 A great balance for our 11 year old pittie, who's got skin allergies and is overweight...nowhere could we find a decent food, but Meradog has covered all facets 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)David
May 8, 2023 I can highly recommend the product. Was recommended the product by my pups breeder, and after my pup went off a well known brand I asked for an alternative. Mera from the service to the product has been a hit. I have now changed my 3 senior smaller dogs onto the senior feed, and my other dogs onto the regular activity brand, and my 12 month old retriever onto Junior 2. Great success and their condition and energy superb MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Mignon
March 7, 2022 - This food is amazing! The size of the kibble is perfect as they are small and can easily be used as training treats! My puppy jumps for joy when it is time for meals, and her digestion works well!
Also, the customer service is superb!MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Christina
November 19, 2021 I moved my 3 minitiature German Schnauzers from Royal Canin gastrointestinal prescription food to Mera Dog PURE sensitive turkey & Rice food and they doing very well on it. All 3 my dogs have very sensitive tummies and colons. They are doing very well on the Mera dog PURE Sensitive turkey & Rice so I'm very happy. Good quality food for an affordable price. 👌 MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionLynette Swart
July 25, 2022 Having started on the MERA puppy food (Junior 1 and Junior 2), my 3 now adult dogs are all on MERA Agility and have absolutely thrived from day 1. I wanted a good quality, wheat-free diet and I was very particular in researching and choosing MERA, as all my pups came from very compromised circumstances and 2 were chronically under-nourished. I chose Agility for their adult feed, as their lifestyle is extremely active as they go about living their best lives with us, here on the farm. Everybody always remarks about their physical well-being and shiny coats. I am very happy with my MERA choice. 
MERA Agility - Adult Increased Activity Dog Food (12.5kg)Dale
April 22, 2020
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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