MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
-
Great food. Cat loves it and he looks great. Shiny coat and a healthy tummy. Really recommended. 
MERA Cat Classic - Adult and SeniorShaylene
June 22, 2022 Our old doggies immediately loved their new food. Delivery efficient and good service! 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Sandra
November 6, 2021 Have two Goldies who are very active and in great condition. Efficient service from Mera as well 
MERA Essential Active Dog Food (12.5kg)Derek du Plessis
September 2, 2022 - My dogs just love their Mera treats. I give this to my dog that is prone to allergies, and I know that this Mera treat won't cause her to itch. Thanks for a great product
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gSue-Anne
June 17, 2025 Have had my dogs on Meradog for 3 years now and have never been happier after having tried everything!! Tried the Brocken for the first time and my German Shepherds love it! Keeping my Jack Russels on the soft diner as they prefer the soft smaller pellets. Excellent service from the online order system! Highly recommend this brand of food. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Amanda
August 1, 2016 My dog loves all the Mera foods 🙂 I especially like this one, as its very crunchy and my dog has to chew the kibble properly. As alwaysm thanks for the great service Greg and Team. 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Sharon
January 23, 2022 - We've had our GSD on this for about 2 weeks now and we've seen the difference it's made on him. His scratching and itching has decreased considerably with the Turkey and Rice. We can't wait to try out the Herring and Potato mix.
Thanks Mera.
MERA PURE Sensitive Turkey & Rice AdultEssy
April 2, 2026 This is one of three products we use from Mera, we also have one of our babies on the essential range and will give our new baby arriving the 29th of December the puppy food as well. Since we started feeding them Mera we have seen a remarkable improvement in their coats and appetite, and also their waste is alot better to handle. Thank you very much for the great quality food you make. 
MERA PURE Sensitive Turkey & Rice Dog FoodPhilip
December 8, 2021 - My dogs absolutely love MERA CARE Sport Chicken dog food, and it provides all the essential nutrients they need, including joint and cartilage support. The ordering process was seamless, and I was impressed by how quickly the delivery arrived. I would highly recommend MERA dog food!
MERA CARE Sport Chicken Dog Food 10kgcharlottev345
March 25, 2026 Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great! 
MERA PURE Sensitive Turkey & Rice Dog FoodDenis
November 7, 2023 Excellent value for money - we buy Mera Cat Classic for our 5 cats and they're all in great condition. The ordering system is also efficient and reliable. MERA Cat Classic - Adult and SeniorTricia
December 28, 2021 - The only food that works for our border collie and australian shepherd! Keeps their energy going without having to feed more to sustain their activity
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Jeanne
March 26, 2026 My dogs absolutely love the Mera food, I'll never change to any other type of dog food.
And I absolutely love the outstanding service that Greg and his team deliver. Thank you.MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Bronwyn
December 6, 2021 In just two weeks I saw the difference. Soft and shiny coats. Now I can keep them in great shape.☺ 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Janita
May 4, 2022 - My dogs really enjoy the food. Great quality. Excellent delivery service! MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)
Claire Prahm
May 12, 2023 We swopped to the senior food when Honey showed signs of slowing down and seemed to be stiff after lying down. The slowness and stiffness have gone. Honey made the transition to the new food with no digestive issues - a big plus for a GSD. MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)Jenny
November 21, 2021 My puppy loves this food. I think that If she could open the food holder she would finish it off.
Even the 13 year old yorkie begs for it. And she’s a fussy eater.
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Elsie
August 2, 2024 - We have a young, very fit and strong bouvier bitch. This food is new to her and she loves it and is thriving on it! I have to say that she demands a little more than the recommended quantity, but then again she is unusually strong and active. She runs a minimum of 6 km per day at speed and usually a good bit more. MERA Essential Active Dog Food (12.5kg) - Subscription
Antonio
October 10, 2022
My dog loves this food. He's only been eating it for a month but he seems to really enjoy the different sizes and textures of the pellets. He's also looking really good, coat is shiny and he's in great shape. We will definitely be trying out some of the other Meradog products! MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Robyn
August 2, 2016 Our 10 week old Golden Retriever, Hudson, loves these pellets and cannot get enough of them!
Great service.
ThanksMERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Sheryl
March 9, 2022
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
BACK TO RANGE OVERVIEW
BACK TO RANGE OVERVIEW
Explore the full range, brand story, and find the right recipe for your dog.
