MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
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My Belgain Malinois, Shia. Switched over to Junior 2 when he was around 6 months. He grew up on another brand which we thought was good. Little did we know he had a slight calcium deficit and too many calories for his portion size. It was only when we switched over to Mera that we saw huge improvements in his health and appearance. He came to a healthy weight in no time! And his nails were a lot better. Mera has solved a lot of problems for us, brittle nails, dull fur and not to mention to his weight. I highly recommend Mera to anyone who loves their dog! Mera is truly a premium brand, that produces excellent results. Also, a huge thank you to the people behind the brand for your exceptional customer service and quick responses! Mera looks out for both the humans and the fur-babies. 
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Mari-Ann Jardine
February 14, 2023 Our 10 week old pup loves this food. He is always licking his bowl clean. It has been working great for his bowels. Perfect to use as treats for puppy training. Quick delivery when ordered online 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Kelly
July 5, 2022 Excellent service. Customer service and delivery is brilliant. Easy to order, delivered right to my door. My puppy loves this food. Will stay with Mera- he obviously enjoys it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)kantoor
August 14, 2024 - This is one of three products we use from Mera, we also have one of our babies on the sensitive and will give our new baby arriving the 29th of December the puppy food as well. Since we started feeding them Mera we have seen a remarkable improvement in their coats and appetite, and also their waste is alot better to handle. Thank you very much for they great quality food you make.
MERA Essential Active Dog Food (12.5kg)Philip
December 8, 2021 Both my dogs LOVE this food. Shiny coats, excited for meals. 
MERA Nature's Effect Duck - Grain Free Dog Food (10kg)Chris
March 23, 2022 Mera is amazing - I moved my cats over onto it during lockdown when the other science diets became too expensive and they are all thriving. Very well price excellent quality food - my cats coats, health and general wellbeing is the best it's ever been. Thank you on behalf of me and my fur family for keeping everyone so healthy, happy and well 🐾 
MERA Cat Classic - Adult and SeniorBlou Leask
August 13, 2024 - My dogs absolutely love the Mera food, I'll never change to any other type of dog food.
And I absolutely love the outstanding service that Greg and his team deliver. Thank you.
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Bronwyn
December 6, 2021 I moved my 3 minitiature German Schnauzers from Royal Canin gastrointestinal prescription food to Mera Dog PURE sensitive turkey & Rice food and they doing very well on it. All 3 my dogs have very sensitive tummies and colons. They are doing very well on the Mera dog PURE Sensitive turkey & Rice so I'm very happy. Good quality food for an affordable price. 👌 
MERA PURE Sensitive Turkey & Rice Dog Food - SubscriptionLynette Swart
July 25, 2022 My puppy loves this food and we have to stop our older dogs from eating it too so it must smell good to doggies! MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Lisa
November 18, 2021 - My dogs have sensitive skin and sensitive stomachs, as well as being fussy eaters. They love their new food which is a relief.
MERA PURE Sensitive Turkey & Rice Dog FoodShannon
May 3, 2023 Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order MERA PURE Sensitive Turkey & Rice Dog FoodSandra
November 6, 2021 - Have had my dogs on Meradog for 3 years now and have never been happier after having tried everything!! Tried the Brocken for the first time and my German Shepherds love it! Keeping my Jack Russels on the soft diner as they prefer the soft smaller pellets. Excellent service from the online order system! Highly recommend this brand of food.
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Amanda
August 1, 2016 Great product! I have two female Labradors on this food and both coats are shiny and their weight is well maintained. 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)Kendall
October 27, 2019 The service/ delivery is fantastic, order one day delivered early the next.
New Rottie pup simply loves the food, that says it all.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Mike
November 15, 2022 - I have been looking for an alternative brand of food for my dog with a very sensitive skin and general allergies. It seems that Mera Sensitive might be the answer. He loves his new food and is doing great. A bonus is that it comes with excellent service!
MERA PURE Sensitive Turkey & Rice Dog FoodNelmarie
July 6, 2024 It's one of the best foods we have been on!! After having struggled with some of the "high-quality" dog food brands on the market we made the switch to Mera and have not looked back!!!
Great value for money and a great product. My dogs health has never been betterMERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Sergio
October 2, 2023 My German Shepherd puppy eats all her meals with gusto. We also use the biscuits for training. She is in top notch condition and we will continue to feed her Mera dog food MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Marion
January 21, 2022 - My dog loves all the Mera foods 🙂 I especially like this one, as its very crunchy and my dog has to chew the kibble properly. As alwaysm thanks for the great service Greg and Team. MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)
Sharon
January 23, 2022 My 12 week old Golden retriever puppy, Cadbury, really enjoys this food, I like that the kibble is small and easy for him to eat. Not to mention this is a superior puppy food giving my fur baby a great start in life, ensuring that his little body gets all the nutrition it needs to grow and develop. The customer service and delivery is also fantastic! So easy, it gets delivered right to our door, perfect and quick, no hassle at all. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Moira
December 15, 2022 Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order MERA PURE Sensitive Turkey & Rice Dog Food
November 6, 2021
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
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