Dog treats for all dogs, even the most sensitive ones
MERA PURE Goody Snacks
Developed by veterinarians and animal nutritionists, and trusted by thousands of dog owners, MERA PURE Sensitive is completely free from wheat and gluten, with all ingredients sourced from the European region where possible. Whether you choose our grain-free potato-based recipes or rice-based range, you’re choosing a single protein dog treat that’s as gentle on digestion as it is complete in nutrition.
Choose Your Recipe – Rice-Based or Grain-Free
Both ranges follow the same Limited Ingredient Diet philosophy and avoid the most common allergens. The difference comes down to the carbohydrate source, allowing you to choose based on what suits your dog and your feeding preference.
Turkey & Rice Goody Snacks
A perfect, complete, every day treat for all dogs, including those with sensivities and allergies.
Turkey & Potato Goody Snacks
A grain-free, potato based treat. Perfect for all dogs, especially those with grain sensitivities.
Reviews
What our customers have to say
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We have been very happy with MERA Exklusiv Active dog food. Since using it, our dog has shown good energy levels and looks healthy, strong and well-conditioned. Her coat looks healthy and shiny, and she seems active, happy and full of vitality. Overall, we are very pleased with the quality of this food. It was recommended by the breeder who is very passionate about her dogs and their condition. 
MERA Exklusiv Active Adult (15kg)Coenie Pretorius
September 27, 2026 I have a wired hair terrier and I first thought the pellets are going to be too big for her, but they are a good size and she is loving the herring!!
Still just in the process of slowly phasing out the old food still but glad I made the switch.
🙂
MERA PURE Sensitive Herring & Potato 12.5kglionel Olsen
September 18, 2026 We're a month on the new food, and we can see a difference - less scratching and our puppy just smells better. Will definitely carry on using Mera Sensitive. 
MERA PURE Sensitive Turkey & Rice JuniorDavid K
August 4, 2026 One of my dogs suffers from severe allergies and reacts to almost everything, but this food is an absolute game-changer. Both of my dogs took to it with the very first bowl, and it contains none of his triggers. It is a massive relief to find a clean, safe kibble that keeps his allergy flare-ups at bay. 
MERA PURE Sensitive Turkey & PotatoAdam Dabrowski
July 29, 2026 - Changed from Hills metabolic mobility & both my senior golden retrievers look much better & seem to be enjoying this food
MERA PURE Sensitive Turkey & Rice SeniorMarcelle Lambton-Carr
June 28, 2026 We have switched from Hills digestive issues to MERA Sensitive Senior and our dog is doing well.
I have noticed that the amount of times she goes to the toilet has also reduced which is great.
I am so glad we have found this brand.
Our other dog is also doing well on Sensitive Adult. 👏🏻👏🏻MERA PURE Sensitive Turkey & Rice SeniorSuada Besic
April 23, 2026 We've had our GSD on this for about 2 weeks now and we've seen the difference it's made on him. His scratching and itching has decreased considerably with the Turkey and Rice. We can't wait to try out the Herring and Potato mix.
Thanks Mera.
MERA PURE Sensitive Turkey & Rice AdultEssy
April 2, 2026
My GSD absolutely loves them and we love that it doesn't give him the itch and scratchy feeling. 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600g
April 2, 2026 - The only food that works for our border collie and australian shepherd! Keeps their energy going without having to feed more to sustain their activity
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Jeanne
March 26, 2026 My dogs absolutely love MERA CARE Sport Chicken dog food, and it provides all the essential nutrients they need, including joint and cartilage support. The ordering process was seamless, and I was impressed by how quickly the delivery arrived. I would highly recommend MERA dog food! 
MERA CARE Sport Chicken Dog Food 10kgcharlottev345
March 25, 2026 I have tried so many brands of dog food for my Golden retriever, but he had constant problems with his gut till i started ordering Mera Sensitive Junior Turkey & Rice Dog Food. He has been on it for a couple of months already and i can honestly say it's the best dog food on the market as most Goldens have allergies for chicken. Happy to find Turkey in SA. MERA PURE Sensitive Turkey & Rice JuniorTanya Vaughan
March 17, 2026 My Golden Retriever loves it. Online delivery system works very well and is fast. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Hennie de Villiers
February 19, 2026 - My dogs just love their Mera treats. I give this to my dog that is prone to allergies, and I know that this Mera treat won't cause her to itch. Thanks for a great product MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600g
Sue-Anne
June 17, 2025 My Guide Dog loves her treats and the quality of Mera is beyond exceptional! MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gElana
February 4, 2025 I give my boy Mera adult care sport and his condition and health is wonderful. 
MERA Essential Active Adult Dog Food (12.5kg)Rishi
October 21, 2024 Excellent service. Customer service and delivery is brilliant. Easy to order, delivered right to my door. My puppy loves this food. Will stay with Mera- he obviously enjoys it. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)kantoor
August 14, 2024 - Mera is amazing - I moved my cats over onto it during lockdown when the other science diets became too expensive and they are all thriving. Very well price excellent quality food - my cats coats, health and general wellbeing is the best it's ever been. Thank you on behalf of me and my fur family for keeping everyone so healthy, happy and well 🐾
MERA Cat Classic - Adult and SeniorBlou Leask
August 13, 2024 My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.MERA PURE Sensitive Junior Turkey & Rice Dog Food
August 13, 2024 My puppy loves this food. I think that If she could open the food holder she would finish it off.
Even the 13 year old yorkie begs for it. And she’s a fussy eater.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Elsie
August 2, 2024 I have been looking for an alternative brand of food for my dog with a very sensitive skin and general allergies. It seems that Mera Sensitive might be the answer. He loves his new food and is doing great. A bonus is that it comes with excellent service! MERA PURE Sensitive Turkey & Rice Dog FoodNelmarie
July 6, 2024 - Our Puppy loves this food. Cleans the bowl everytime! MERA PURE Sensitive Junior Turkey & Rice
Stephen Wright
April 15, 2024 My yorkies loves it. Was meant for my frenchie but kibbles too small for my frenchie. 
MERA PURE Sensitive MINI Turkey and Rice Dog Food 4kgMichelle
November 23, 2023 My puppy loves this food. And yes, pups eat anything, but not only does the puppy love it, but my older dog also tries to eat the pup's food (and that's unusual). And I also have to keep the cat from eating it. So it is well received and obviously really enjoyable. I also use the pellets for treats when going out. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Theresa Green
November 16, 2023 - My 5-year-old and pup both love this treat. MERA PURE Goody Snacks - Turkey & Rice Treats 600g
November 16, 2023 I changed my 5-year-old Ridgeback over to Mera when we got our new pup who has been on Mera with the breeder. My older dog LOVES Mera and seems to be thriving after almost a month on his new food. 
MERA Essential Light - Adult Light Diet Dog Food (12.5kg)
November 16, 2023 Our 2 standard poodles love the Pure Sensitivity dog food. And I fell better knowing there is no wheat in the recipe. I was also impressed by the reponse and delivery time. Great! 
MERA PURE Sensitive Turkey & Rice Dog FoodDenis
November 7, 2023 It's one of the best foods we have been on!! After having struggled with some of the "high-quality" dog food brands on the market we made the switch to Mera and have not looked back!!!
Great value for money and a great product. My dogs health has never been better
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Sergio
October 2, 2023
Frequently Asked Questions (FAQ’s)
What’s the difference between PURE Sensitive Turkey & Rice and Grain-Free?
Turkey & Rice is a rice-based, gluten-free recipe suitable for dogs with most food sensitivities, available for puppies, adults and seniors. Grain-Free is potato-based and designed specifically for dogs whose sensitivities include grains. If your dog tolerates rice, Turkey & Rice is generally the better starting point.
Is MERA PURE Sensitive good for dogs with itchy skin?
Yes. Many food allergies in dogs manifest as skin conditions – itching, redness, and coat problems. Our Herring & Potato recipe is particularly beneficial for skin health, as herring is a natural source of Omega-3 fatty acids, which support healthy skin and coat condition. Thousands of dogs have found relief from itchy skin on MERA PURE Sensitive.
Is MERA PURE Sensitive suitable for puppies?
Yes! MERA PURE Sensitive Turkey & Rice Puppy and Junior variants are developed specifically for puppies with food sensitivities, using turkey as a single lean protein source alongside easily digestible rice. It contains no wheat, no gluten, and no artificial additives.
Is MERA PURE Sensitive suitable for dogs with Leishmaniasis?
MERA PURE Sensitive Turkey & Potato’s limited ingredient recipes may be a suitable option for dogs with Leishmaniasis, depending on the severity and your vet’s recommendations. We always recommend consulting your veterinarian before making changes to a Leishmaniasis dog’s diet.
Does MERA PURE Sensitive contain chicken protein?
No. PURE Sensitive Turkey & Rice uses turkey as its sole animal protein. The Grain-Free range uses alternative single proteins, neither contains chicken protein.
How long does it take to see results on a hypoallergenic diet?
Digestive improvements typically appear within 2 to 4 weeks of consistent feeding. Skin and coat improvements usually take longer, 6 to 12 weeks, and dogs with chronic allergies may need several months.
Can my dog have treats during a hypoallergenic food trial?
Only treats with matching single-protein, limited-ingredient formulations, such as the MERA PURE Sensitive Goody Snacks, which are available in both Turkey & Rice and Turkey & Potato formulations.
