MERA PURE Sensitive | Grain-free Range
MERA PURE Sensitive Grain-Free Dog Food
For dogs with a specific aversion or sensitivity to grains, the MERA PURE Sensitive Grain-Free range removes all grains entirely – replacing them with potato, a naturally digestible, grain-free carbohydrate. Two carefully formulated recipes, each built around a single novel protein source and the same strict Limited Ingredient Diet philosophy that defines the entire PURE Sensitive range. No wheat. No rice. No corn. No soy. Nothing that triggers.
WHY TURKEY?
A novel protein most dogs haven’t been exposed to
Turkey is one of the most commonly recommended proteins for elimination diets because most dogs have no prior exposure to it – making it far less likely to trigger an existing allergic response compared to chicken or beef.
WHY HERRING?
Omega-3-rich protein for skin and coat health
Herring is one of the richest natural sources of Omega-3 fatty acids in dog nutrition, actively supporting skin barrier function and coat condition. It is also a genuinely novel protein – most dogs have no prior exposure to it, significantly reducing the risk of sensitisation.
WHY POTATO?
A genuinely grain-free carbohydrate source
Potato is not a grain substitute – it is a naturally grain-free carbohydrate that provides clean, steady energy without the compounds that trigger grain sensitivity. Easily digestible and gentle on the gut, it is the single carbohydrate source in both grain-free recipes, in line with our L.I.D. philosophy.
THE GRAIN-FREE RANGE
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Turkey & Potato
A lean, highly digestible protein paired with potato for dogs who need a grain-free diet without compromising on digestive gentleness. Ideal for dogs transitioning from a rice-based diet or those with a confirmed grain sensitivity.
GRAIN-FREE | ADULT | SINGLE PROTEIN
PURE Sensitive Herring & Potato
A grain-free recipe built around herring – a rich, natural source of Omega-3 fatty acids – for dogs whose grain sensitivity presents alongside itchy skin, dull coat, or skin allergies. Herring is a genuinely novel protein that most dogs have never been exposed to.
The grain-free range is currently formulated for adult dogs. If you have a puppy or young dog with a grain sensitivity, the PURE Sensitive Turkey & Rice Puppy is our recommended starting point – wheat and gluten-free, and built on the same Limited Ingredient Diet philosophy.
Why choose mera pure sensitive for your dog’s well-being?
When it comes to your dog’s dietary needs, trust mera pure sensitive. Our hypoallergenic dog food is specially crafted to cater to dogs with food sensitivities and allergies, offering reflief from itching, scratching and upset stomachs. Give your dog the nutrition they deserve and enjoy the peace of mind knowing that their sensitive needs are being taken care of. Try mera pure sensitive today!
Reviews
What our customers have to say
-
My dogs just love their Mera treats. I give this to my dog that is prone to allergies, and I know that this Mera treat won't cause her to itch. Thanks for a great product 
MERA PURE Goody Snacks - Turkey & Rice Hypoallergenic Dog Treats 600gSue-Anne
June 17, 2025 My German Shepherd puppy eats all her meals with gusto. We also use the biscuits for training. She is in top notch condition and we will continue to feed her Mera dog food 
MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Marion
January 21, 2022 Very happy with the food and fast delivery. Doggie so happy with food. Hope allergies will go away as it's only first order 
MERA PURE Sensitive Turkey & Rice Dog FoodSandra
November 6, 2021 - Excellent value for money - we buy Mera Cat Classic for our 5 cats and they're all in great condition. The ordering system is also efficient and reliable.
MERA Cat Classic - Adult and SeniorTricia
December 28, 2021 Luna our staffy loves feeding time. She tells you when you not quick enough. Makes it so much easier when they have a food choice they love. 
MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Claudine
January 17, 2023 My dogs have sensitive skin and sensitive stomachs, as well as being fussy eaters. They love their new food which is a relief. 
MERA PURE Sensitive Turkey & Rice Dog FoodShannon
May 3, 2023 - My puppy loves this food. I think that If she could open the food holder she would finish it off.
Even the 13 year old yorkie begs for it. And she’s a fussy eater.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Elsie
August 2, 2024 Best Dog and puppy food out. I used it years ago. I recently got a puppy and now and I going to continue using it again.
My wire-haired terrier loves it. I cant wait for her to try the nature’s effect when she is older.
Would recommend this to anyone who loves animals.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)lionel
November 18, 2021 Service is fantasic - delivered straight to my door. Most importantly, our Molly, a beautiful golden retriever is thriving on it. MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Valerie
November 18, 2021 - My Rottweiler puppy loves her Mera Essential! She is full of energy and her coat is so shiny and health.
Mera's delivery services are excellent. We live in a rural area and always received our order the next day. Really recommended for your growing fur baby.
Thank you Mera for your excellent services.MERA Essential Junior 1 - Puppy All Breeds Dog Food (12.5kg)Morné
February 4, 2022 Our old doggies immediately loved their new food. Delivery efficient and good service! 
MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)
November 6, 2021 Our Swiss White Shepherd puppy has been on Mera dog food since being introduced to solids and in excellent health with a beautiful coat. The ordering and delivery service is exceptionally good. MERA Essential Junior 2 - Large Breed Puppy Food (12.5kg)Howard
January 24, 2022 - My dogs really enjoy the food. Great quality. Excellent delivery service! MERA Essential Senior - Adult Senior Diet Dog Food (12.5kg)
Claire Prahm
May 12, 2023 Bentley struggled to find dog food that he enjoys and is happy to eat until we tried Mera! He loves the food - it works for his specific gut and he is strong and healthy! 
MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Gontse
February 1, 2022 Have had my dogs on Meradog for 3 years now and have never been happier after having tried everything!! Tried the Brocken for the first time and my German Shepherds love it! Keeping my Jack Russels on the soft diner as they prefer the soft smaller pellets. Excellent service from the online order system! Highly recommend this brand of food. 
MERA Essential Brocken - Adult Regular Activity Dog Food (12.5kg)Amanda
August 1, 2016 - I have tried so many brands of dog food for my Golden retriever, but he had constant problems with his gut till i started ordering Mera Sensitive Junior Turkey & Rice Dog Food. He has been on it for a couple of months already and i can honestly say it's the best dog food on the market as most Goldens have allergies for chicken. Happy to find Turkey in SA.
MERA PURE Sensitive Turkey & Rice JuniorTanya Vaughan
March 17, 2026 Great value for money, healthy and the dogs love it! We use Essential Active for our 2 pointers and it keeps them in great condition. Ordering system is efficient and reliable. 
MERA Essential Active Dog Food (12.5kg)
December 28, 2021 My dogs absolutely love the Mera food, I'll never change to any other type of dog food.
And I absolutely love the outstanding service that Greg and his team deliver. Thank you.MERA Essential Softdiner - Adult Increased Activity Dog Food (12.5kg)Bronwyn
December 6, 2021 - My dogs absolutely love MERA CARE Sport Chicken dog food, and it provides all the essential nutrients they need, including joint and cartilage support. The ordering process was seamless, and I was impressed by how quickly the delivery arrived. I would highly recommend MERA dog food!
MERA CARE Sport Chicken Dog Food 10kgcharlottev345
March 25, 2026 My cats have been on Mera Classic for years so when I got my chow x puppy, Siya, I worked with the team to try this as chow-chows are often allergic to chicken and get hot-spots etc as a result.
Siya is THRIVING on this food - she has grown, the quality of her fur is SO much better and the hot spot areas have started to regrow hair. She is so full of life and loves adventuring with me.MERA PURE Sensitive Junior Turkey & Rice Dog FoodBlou Leask
August 13, 2024 I have been looking for an alternative brand of food for my dog with a very sensitive skin and general allergies. It seems that Mera Sensitive might be the answer. He loves his new food and is doing great. A bonus is that it comes with excellent service! 
MERA PURE Sensitive Turkey & Rice Dog FoodNelmarie
July 6, 2024
FREQUENTLY ASKED QUESTIONS (FAQ’S)
What is the difference between grain-free and gluten-free dog food?
Gluten-free means the food contains no gluten-forming proteins – so no wheat, gluten containing barley, or rye. All MERA PURE Sensitive recipes are gluten-free. Grain-free goes further – it eliminates all grains entirely, including rice and corn, which are naturally gluten-free but still grains. If your dog reacts to grains broadly rather than just wheat or gluten specifically, the grain-free range is the appropriate choice.
Is grain-free dog food available in South Africa?
Yes. MERA PURE Sensitive Grain-Free dog food is available in South Africa through meradog.co.za and selected stockists. Both the Turkey & Potato and Herring & Potato recipes are formulated for adult dogs with grain sensitivities or allergies.
Is herring a good protein for dogs with itchy skin?
Yes. Herring is one of the richest dietary sources of Omega-3 fatty acids, which play a direct role in maintaining healthy skin and a strong coat. For dogs whose food allergy or sensitivity manifests primarily as a skin condition, a fish-based limited ingredient diet – like PURE Sensitive Herring & Potato – is frequently recommended by veterinarians as a first-line dietary intervention.
Can I switch my dog from the rice-based range to the grain-free range?
Yes, but transition gradually over 7–10 days – mixing increasing proportions of the new food with the old. If your dog has been doing well on the Turkey & Rice range and shows no signs of grain sensitivity beyond wheat or gluten, a switch to grain-free may not be necessary. Consult your veterinarian if you are unsure which range is most appropriate.
EXPLORE THE FULL MERA PURE SENSITIVE RANGE
ALSO IN PURE SENSITIVE
TURKEY & RICE RANGE
Full life-stage range – Puppy, Junior, Adult, Mini, Senior and Goody Snacks. Wheat and gluten-free.
BACK TO RANGE OVERVIEW
BACK TO RANGE OVERVIEW
Explore the full range, brand story, and find the right recipe for your dog.
