MERA | Family Tradition of High Quality Pet Food Since 1949

Man feeding a dog a bowl of food

Our Commitment to Your Pets

We are a family-run business with a proud history dating back to 1949. For over three generations, we have been dedicated to making high quality pet food for your much-loved dogs and cats. Based in the beautiful Lower Rhine area of Kevelaer, Germany, we take pride in providing nutrition that helps your pets stay happy and healthy.

At Mera, animals are at the heart of everything we do. We know how special the bond is between you and your pets, and that inspires us to deliver only the best.

Our modern production facilities ensure every bag of dog and cat food is crafted with care and precision. From the moment fresh raw ingredients arrive, we carry out strict quality checks to keep them safe and full of goodness. By following the highest international standards, we guarantee consistent quality in every product.

You can trust Mera because we track every ingredient back to its source. This traceability gives you complete peace of mind. With our high quality pet food, you know your pets are getting safe, healthy, and delicious meals every day.

Tailored Nutrition for Every Life Stage

At Mera, we know your pet’s journey is full of different stages and changing nutritional needs. That’s why our team of qualified nutritionists and veterinarians works together to create and test innovative recipes. Each one is carefully designed for every life phase, helping us produce the very best in high quality pet food.

We use only natural, high-quality ingredients, hand-picked to meet the specific needs of dogs and cats at every stage of life. With Mera, you can feel confident that your loyal companion is getting the complete nutrition they need to stay healthy and happy. Together, we help your pet live their best life by your side. Explore our various ranges of pet food: PURE Sensitive, Essential, CARE, Finest Fit & Cat Classic.

Innovation and Certified Quality

At Mera, we are deeply committed to your pet’s well-being. Our pet food is more than just a meal – it is a promise of certified quality and innovation. With some of the most advanced production facilities in the world, we set new standards in the pet food industry.

Every ingredient comes from healthy animals, and their meat is approved for human consumption. To maintain the highest standards, our process is closely monitored and verified by official veterinarians. Over the past 70 years, we are proud to have had zero recalls or pet food scares. That’s the Mera difference you can trust.

When you choose Mera, you’re giving your pet more than a meal. You’re investing in their happiness and health with high quality pet food crafted with care. Join our family tradition and experience the love and passion we pour into every bowl. With Mera, every wag of their tail is filled with joy and vitality.

Woman sitting with a dog in a field, both looking into the sun
Man and woman walking a dog through a field

Our Commitment to Sustainability

At Mera, we care about more than just the health and happiness of your pets. We are equally committed to protecting the environment they live in. As part of our promise to sustainability, our high quality pet food is made responsibly using 100% green electricity.

Since 2020, we have been producing all our pet food products in a completely climate-neutral way at our home in Kevelaer on the Lower Rhine. By using renewable energy sources like water, wind, sun, and biomass, we have achieved a net zero carbon footprint. This allows us to contribute to a greener, healthier planet for future generations.

We are proud to be pioneers in the pet food industry. Mera is the first company to achieve sustainability certification under the ZNU standard.

When you choose Mera, you’re giving your dogs and cats nutritious, delicious food while supporting eco-friendly practices. Together, we can nourish your pets and protect the planet they call home.

Our History and Family Values

Our story begins in the picturesque town of Kevelaer, along the beautiful Lower Rhine. In 1949, Karl Vos, driven by determination and vision, built what was then a mixed feed factory. He understood the growing importance of animal food production in Germany and anticipated the agricultural changes ahead.

As new opportunities emerged, the company grew. By the 1960s, we had begun specialising in calves’ milk production to meet rising demand for this essential nutritional resource.

The next chapter started in 1979 when Bernd Vos recognised the growing pet food market. With clear foresight, he guided our family business into the world of pet nutrition. This decision set the course for Mera to become a trusted name in high quality pet food, focusing on the health and happiness of dogs and cats.

Today, we are proud to stand as a leading name in the pet food industry. Our commitment to quality, innovation, and the well-being of your pets remains at the heart of everything we do. Yet our journey stays deeply rooted in humble beginnings and the entrepreneurial spirit that drives us forward.

When you choose Mera, you’re not just selecting a brand. You’re becoming part of our family. For generations, we’ve been devoted to crafting the finest products for your pets’ evolving needs.

Join us on this journey and experience the Mera difference. Together, let’s nourish your pets with love, care, and the expertise that comes from being a true family business.

Two dogs sleeping together in a dog basket
Woman embracing a dog with her hands while touching noses

Social Commitment and Giving Back

Embracing Social Commitment

At Mera, being a family-run company means social responsibility is at the heart of what we do. For years, we have supported social projects in many areas through sponsorships and donations. We believe in giving back to the communities that have supported us on our journey.

We proudly invest in regional projects that help our four-legged friends, as well as national and international initiatives in education. This reflects our commitment to making a positive difference wherever we can.

Sponsoring for a Better Future

We focus on projects that align with our sustainability values, ensuring our support helps create a brighter, healthier future. By investing in these efforts, we foster growth, well-being, and progress across society.

Empowering Our Employees

Social commitment at Mera goes beyond the company. It lives in the actions of our employees too. We encourage and support our team to get involved in causes close to their hearts. Whether they volunteer their time or join charitable efforts, we are proud to nurture a culture of compassion and responsibility.

Together, we are making a difference—touching lives and leaving a lasting, positive mark on the world around us. At Mera, social commitment is more than a value. It is part of who we are as a family dedicated to producing high quality pet food and caring for the world our pets call home.

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